A feedback platform built by people who got burned by feedback platforms.
We're building Informly because every tool we tried before either spammed our customers or buried the signal in a CSV nobody opened. The fix isn't another dashboard — it's shipping the moment with the action.
It started with a 1-star review nobody had to leave.
One of the founders ran a small chain of cafés. A regular — six visits a month — went silent for four weeks. When she finally came back, it was to leave a 1-star Google review about a cold flat white the staff didn't know they'd served.
She would have told us at the table. We just never asked.
Every tool we looked at next either drowned customers in surveys, gated reviews in ways Google would penalize, or shipped a beautiful dashboard whose alerts nobody read. So we built the thing we wished existed: short, well-timed surveys; loyalty + coupons + referrals on one record; and detractor alerts that hit a real human in < 60 seconds.
Four principles we'll defend in every release.
Customer feedback is sacred.
It's the rawest signal you'll ever get. We treat every survey response as the gift it is — and we route it to a human who can do something about it.
Speed of close-the-loop > volume of asking.
Asking a thousand people and answering ten is theater. We'd rather you survey fewer customers and respond to every detractor inside 24 hours.
Built with customers, not for "the market".
Our roadmap is the punch list of 20 founding customers. Real shops, real clinics, real hotels — telling us what they wish their feedback tool actually did.
Local pricing, everywhere.
A salon in Lagos and a salon in San Francisco both deserve the platform. Our paid plan is priced per country — what costs $50/mo in the US is priced for what local SMBs can afford in markets where that doesn't work.
Pre-launch. Building with 20 founding customers per vertical.
Informly is in private beta. We're hand-in-hand with founding customers across hospitality, healthcare, fitness, retail, ecommerce, SaaS, and agencies — shipping what they actually need, on a 2-week cadence. Founding customers get every paid feature free for the first year.
Grow your happy customers.
Recover the unhappy ones.
Starting today.
Start free in under five minutes. No credit card. No setup call required.
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