A feedback platform built by people who got burned by feedback platforms.
We're building Informly because every tool we tried before either spammed our customers or buried the signal in a CSV nobody opened. We wanted the moment and the action in the same place.
It started with a 1-star review nobody had to leave.
One of the founders ran a small chain of cafés. A regular — six visits a month — went silent for four weeks. When she finally came back, it was to leave a 1-star Google review about a cold flat white the staff didn't know they'd served.
She would have told us at the table. We just never asked.
Every tool we looked at next either drowned customers in surveys, gated reviews in ways Google would penalize, or shipped a beautiful dashboard whose alerts nobody read. So we built the thing we wished existed: short, well-timed surveys; loyalty, coupons and referrals on one record; and an alert to a real person when someone has a bad experience.
Four principles we'll defend in every release.
Customer feedback is sacred.
It's the most honest signal you'll ever get. We treat every answer as a gift and route it to a person who can do something about it.
Speed of close-the-loop > volume of asking.
Asking a thousand people and answering ten is theater. We'd rather you survey fewer customers and respond to every detractor inside 24 hours.
Built with customers, not for "the market".
Our roadmap is the punch list of our founding customers. Real shops, clinics and hotels, telling us what they wish their feedback tool actually did.
Local pricing, everywhere.
A salon in Lagos and a salon in San Francisco both deserve the platform. Our paid plan is priced per country — what costs $50/mo in the US is priced for what local SMBs can afford in markets where that doesn't work.
Early, and building with our founding customers.
Informly is in private beta. We work closely with founding customers in restaurants, hotels, salons, gyms and online stores, and ship what they actually need. Founding customers get every paid feature free for the first year.
Hear them. Keep them.
Grow with them.
Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.
Free planEvery module includedUpgrade when you grow