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For agencies

Don't lose the retainer at month nine.

Short check-ins to every stakeholder after each sprint, tickets with an owner when someone scores you low, and case studies from the clients who love your work. Hear the doubts before the renewal call.

  • Low scores ping your account lead in Slack
  • Every stakeholder heard, not just "the contact"
  • Case-study prompt on a 9 or 10
Account · Vega BrewingTrellis Studio

Avg score

7.3

Example data

NPS this sprint

7

3 of 4 stakeholders

Open tickets

5

2 overdue

Stakeholders · per-person NPS

  • Sam Vega · CEO9
  • Mia O. · Marketing Dir7
  • Jaco V. · Finance5
  • Lin C. · Ops8
Jaco V. · 5 / Detractor · Slack-pinged Sasha

9 / Promoter · Sam Vega · CEO

Case-study prompt sent · review request queued

Sprint check-in · Sprint 14

Auto-fires Friday · 4 stakeholders

Sprint NPS

Every stakeholder

Not just "the contact". A short check-in to each person at sprint end.

Detractor

Lead pinged in Slack

A low score opens a ticket with the account lead as owner.

Every client

One record per account

Each stakeholder's answers and open tickets on one client record.

Case studies

Captured on 9-10

A short prompt asks for a few lines and permission to use them.

What agencies struggle with

Three reasons retainers churn at month nine.

"The client seems fine." Then the renewal email goes unanswered.

Your account lead said it was fine. The CFO of the client thinks it's fine. The Marketing Director — the one who actually decides — went silent three weeks ago. By the time you ask why, the contract is already in committee.

You survey "the contact" — not the stakeholders.

One survey to one person isn't a temperature check, it's a guess. The quietest stakeholder on the account is often the one who cancels.

Case studies happen by chance, not by process.

Your most successful clients never make it onto your homepage. Why? Nobody asks at the right moment, and when you do remember, they're too busy to write one. A 9 / Promoter NPS is a case study you didn't collect.

Account-team consolidation

Slack threads, Notion docs, gut feel — or one retainer record.

Asana knows the tasks. Harvest knows the hours. HubSpot knows the deal. Nobody sees that a stakeholder went quiet two weeks ago. Informly does.

Before · today6 systems · 0 talking

Retainer signals scattered across tools.

Tasks in Asana. Hours in Harvest. Deals in HubSpot. Retros in Notion. Status in Slack threads. Vibes everywhere.

  • One contact surveyed · 3 other stakeholders silent
  • Sprint retros happen · learnings never compound
  • Case studies promised, never delivered
With Informly1 platform · 6 modules

One retainer record · stakeholder-aware.

Sprint check-in surveys all 4 stakeholders. Detractor opens ticket auto-routed to account lead. Promoter triggers case-study capture.

  • Every sprint, every stakeholder asked
  • Low score → ticket and Slack ping
  • Case-study prompt on a 9 or 10
The retainer-health loop

Two flows that run for every retainer.

Detractor to save

Step 1

Sprint end · Friday

Sprint 14 · Vega Brewing · 4 stakeholders

Surveys

Multi-stakeholder NPS

A short check-in for each person

Ticketing

Detractor flagged

Jaco V. · CFO · 5 · "not seeing ROI"

Contacts

Account-lead Slack-pinged

Sasha V. · ticket assigned · Slack ping

Step 5

Retainer renewed

Renewal call goes ahead with no surprises

Promoter to new retainer

Surveys

Promoter NPS · 9-10

Sam Vega · CEO · "best campaign yet"

Loyalty

Case-study capture

1-question prompt · 3 lines · approved

Referrals

Warm intro request

"Who else in your network?" · referral link

Testimonials

Review request

Link to the review page you choose

Step 5

New retainer in pipeline

Intro tracked back to Sam

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Save the retainer before the renewal call

Vega's CFO rates 5 → Sasha is on the phone with him Tuesday.

Friday end-of-sprint check-in surveys all 4 stakeholders. The CFO rates 5 and writes "not seeing the ROI numbers." Ticket auto-opens, assigned to Sasha (account lead), Slack-pinged. She books a working session for Monday to walk the numbers. The renewal call goes ahead with no surprises.

  • Sprint end · 4 stakeholders surveyed
  • Detractor · 5 / CFO
  • Ticket → Sasha · Slack-pinged
  • Working session · numbers walked

Case study captured while they're keen

Sam Vega rates 9. The quote is captured and approved before he closes the survey.

A 9 or 10 shows a short prompt: "What changed for Vega Brewing this quarter?" Sam writes three lines. The prompt asks "Can we use this?" and he taps yes. The quote lands in your testimonials list, ready for your designer.

  • Promoter · 9 NPS
  • Case-study prompt inline
  • Quote captured · approved

Warm intros from clients who love your work

A promoter is asked: "Who else in your network?" and shares their link.

Sam, fresh off a 9, sees: "Know another founder dealing with this?" He gets a personal referral link to forward. The intro books a discovery call, and the referral is tracked back to Sam.

  • Promoter · 9 NPS
  • Warm-intro request
  • Sam forwards his referral link
  • Discovery call booked
Informly AI

What stakeholders say, per retainer and per sprint.

Informly AI reads every written answer for sentiment, urgency and the reason, so you can brief delivery before sprint planning.

Example data · last 90 days · all retainers

AI insights

Preview

Sentiment trend · 30d

+13%
30 days agoToday

58%

Promoter

28%

Passive

14%

Detractor

Themes · auto-clustered

5 of 11
  • Strategic clarity30%+5pt
  • ROI reporting24%+6pt
  • Communication cadence18%+3pt
  • Creative quality16%+4pt
  • Delivery speed12%+2pt

Top reason in low scores

ROI reporting comes up in low scores across 4 retainers. Worth a standard ROI slide in every sprint review.

Top quotes · this week

  • Sam Vega· Vega Brewing · CEO · NPS 9★★★★★

    "Sasha brought a deck I could show our board on Monday. That doesn't happen with most agencies."

  • Jaco V.· Vega Brewing · CFO · NPS 5★★☆☆☆

    "I keep asking for ROI numbers and getting impressions instead. Different language."

  • Lin C.· Globex · Ops Lead · NPS 10★★★★★

    "Best agency we've worked with on retainer in 4 years. Already renewed for year 2."

Open verbatim feed · 186 →

NPS

48

+11

Retention

92%

+8pt

Case studies / Q

9

+6

Warm-intro pipeline

$184K

+62%

Agency stack

Works with the tools you already use.

Slack for your account team today, plus Shopify, WooCommerce and Square for clients who sell. More integrations are on the way.

Slack

Low-score alerts · new tickets for the account lead

Email

Stakeholder check-ins and replies

Shopify

For clients who sell online

WooCommerce

For clients who sell online

Square

For clients with a shop or venue

Apple Wallet

Loyalty passes with push messages

Google Wallet

Loyalty passes with push messages

More integrations on the way.

Analytics

Every retainer and every stakeholder in one view.

Scores per retainer and per stakeholder, open tickets, case studies and referrals. Spot the retainer slipping before next month's P&L lands.

  • Per-retainer NPS · per-stakeholder breakdown
  • Case studies and reviews you've asked for
  • Referrals tracked back to the client who sent them

All retainers · last 90 days

Principal dashboard

Example data

NPS

48

+11

Retention

92%

+8pt

Warm-intro pipe

$184K

+62%

Score movers · this week

  • Globex
    94+4
  • Initech
    88+2
  • Vega Brewing
    62−14
  • Cyberdyne
    56−9
  • Hooli
    41−12

Reviews + case studies · this quarter

  • Clutch / Trustpilot124.9
  • G284.8
  • Case studies live9+6 vs Q-1
Open Vega Brewing drilldown
Be a founding agency

We're looking for founding a small group of agencies to build this with.

Informly is pre-launch. We're working closely with a small group of founding agencies to ship what principals and account leads actually want. If you're tired of losing retainers at month nine, this is the program below.

  • Every paid feature, free, for a full year
  • A founding price you keep after year one
  • A direct line to the founders
  • First look at new modules before public launch
  • A real say in what we build next
  • In return, a short monthly feedback call
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
Agency FAQ

Questions principals actually ask.

Slack today, for alerts when a client answers badly or a ticket needs an owner. Shopify, WooCommerce and Square are there for clients who sell online or in a shop. More integrations are on the way.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow