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For agencies

Don't lose the retainer at month nine.

Per-client satisfaction surveys, retainer-health scoring, post-sprint check-ins, and case-study capture from happy clients — wired to HubSpot, Harvest, Asana, Slack. Catch the unhappy stakeholder before they ghost the renewal call.

  • Wired to HubSpot · Harvest · Asana · Slack
  • Per-stakeholder NPS, not just "the contact"
  • Auto case-study capture · 9-10 NPS
Account · Vega BrewingTrellis Studio

Retainer health

62

−14 (30d)

NPS this sprint

7

3 of 4 stakeholders

Open tickets

5

2 overdue

Stakeholders · per-person NPS

  • Sam Vega · CEO9
  • Mia O. · Marketing Dir7
  • Jaco V. · Finance5
  • Lin C. · Ops8
Jaco V. · 5 / Detractor · Slack-pinged Sasha

9 / Promoter · Sam Vega · CEO

Case-study prompt sent · G2 review request queued

Sprint check-in · Sprint 14

Auto-fires Friday · 4 stakeholders

Sprint NPS

Every stakeholder · 30s

Not just "the contact" · 1-tap per person · auto-fires sprint-end.

Detractor

Lead pinged < 60s

5-7 NPS opens a P2 · routed to account lead · SLA timer starts immediately.

Retainer health

Score per account

NPS + ticket + budget burn + comms cadence · weekly digest to partners.

Case studies

Captured on 9-10

Inline prompt · 3 lines · approved on the spot · designer-ready next week.

What agencies struggle with

Three reasons retainers churn at month nine.

"The client's happy" — until the renewal email goes unanswered.

Your account lead said it was fine. The CFO of the client thinks it's fine. The Marketing Director — the one who actually decides — went silent three weeks ago. By the time you ask why, the contract is already in committee.

You survey "the contact" — not the stakeholders.

One survey to one person isn't a temperature check, it's a guess. Real retainer health is the bottom 25% of stakeholders on the account. That's who cancels.

Case studies happen by chance, not by process.

Your most successful clients never make it onto your homepage. Why? Nobody asks at the right moment, and when you do remember, they're too busy to write one. A 9 / Promoter NPS is a case study you didn't collect.

Account-team consolidation

Slack threads, Notion docs, gut feel — or one retainer record.

Asana knows the tasks. Harvest knows the hours. HubSpot knows the deal. Nobody knows the stakeholder went quiet two weeks ago. We do.

Before · today6 systems · 0 talking

Retainer signals scattered across tools.

Tasks in Asana. Hours in Harvest. Deals in HubSpot. Retros in Notion. Status in Slack threads. Vibes everywhere.

  • One contact surveyed · 3 other stakeholders silent
  • Sprint retros happen · learnings never compound
  • Case studies promised, never delivered
With Informly1 platform · 6 modules

One retainer record · stakeholder-aware.

Sprint check-in surveys all 4 stakeholders. Detractor opens ticket auto-routed to account lead. Promoter triggers case-study capture.

  • Every sprint · every stakeholder surveyed in 1 tap
  • Detractor stakeholder → Slack ping in < 60s
  • Case-study capture auto-fires on 9 / Promoter
The retainer-health loop

Two flows · on autopilot · per retainer.

Detractor to save

Step 1

Sprint end · Friday

Sprint 14 · Vega Brewing · 4 stakeholders

Surveys

Multi-stakeholder NPS

1-tap per person · 30s to complete

Ticketing

Detractor flagged

Jaco V. · CFO · 5 · "not seeing ROI"

Contacts

Account-lead Slack-pinged

Sasha V. · plays save-the-retainer playbook

Step 5

Retainer renewed

Renewal call goes ahead with no surprises

Promoter to new retainer

Surveys

Promoter NPS · 9-10

Sam Vega · CEO · "best campaign yet"

Loyalty

Case-study capture

1-question prompt · 3 lines · approved

Referrals

Warm intro request

"Who else in your network?" · 18% reply

Testimonials

G2 / Clutch review

Platform-aware request · auto-routed

Step 5

New retainer in pipeline

Warm intro converts at 6× cold rate

The platform · ranked for agencies

The six modules that protect the retainer at month nine.

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Save the retainer before the renewal call

Vega's CFO rates 5 → Sasha is on the phone with him Tuesday.

Friday end-of-sprint check-in surveys all 4 stakeholders. The CFO rates 5 and writes "not seeing the ROI numbers." Ticket auto-opens, assigned to Sasha (account lead), Slack-pinged. She books a working session for Monday to walk the numbers. Retainer renewed at month 12.

  • Sprint end · 4 stakeholders surveyed
  • Detractor · 5 / CFO
  • Ticket → Sasha · Slack-pinged
  • Working session · numbers walked

Case study captured in 60 seconds

Sam Vega rates 9 → quote captured + approved before he closes the survey.

9-10 NPS triggers an inline prompt: "What changed for Vega Brewing this quarter?" — Sam writes 3 lines. The prompt asks "Can we use this?" — he taps yes. The quote auto-flows into the case-study queue, ready for design within the week.

  • Promoter · 9 NPS
  • Case-study prompt inline
  • Quote captured · approved

Warm intro pipeline from happy clients

Promoter is asked: "Who else in your network?" → 18% reply with a name.

Sam, fresh off a 9 NPS, sees: "Know another founder dealing with this?" He drops a name. Trellis sends a 2-line intro template Sam can forward. Warm intro books a discovery call. Converts at 6× the cold-outbound rate.

  • Promoter · 9 NPS
  • Warm-intro request
  • Sam forwards intro · 18% reply
  • Discovery call booked
AI on every sprint check-in

What stakeholders say · per retainer · per sprint.

Sentiment, recurring themes, and the ROI-reporting complaints you need to brief delivery before next sprint planning.

Voice of the stakeholder · last 90 days · all retainers

AI insights

Live

Sentiment trend · 30d

+13%
30 days agoToday

58%

Promoter

28%

Passive

14%

Detractor

Themes · auto-clustered

5 of 11
  • Strategic clarity30%+5pt
  • ROI reporting24%+6pt
  • Communication cadence18%+3pt
  • Creative quality16%+4pt
  • Delivery speed12%+2pt

AI suggested action

ROI-reporting complaints +6pt across 4 retainers — recommend a standard ROI dashboard template across all sprint reviews.

Top quotes · this week

  • Sam Vega· Vega Brewing · CEO · NPS 9★★★★★

    "Sasha brought a deck I could show our board on Monday. That doesn't happen with most agencies."

  • Jaco V.· Vega Brewing · CFO · NPS 5★★☆☆☆

    "I keep asking for ROI numbers and getting impressions instead. Different language."

  • Lin C.· Globex · Ops Lead · NPS 10★★★★★

    "Best agency we've worked with on retainer in 4 years. Already renewed for year 2."

Open verbatim feed · 186 →

NPS

48

+11

Retention

92%

+8pt

Case studies / Q

9

+6

Warm-intro pipeline

$184K

+62%

Agency stack

Wired to your PM + CRM + comms stack.

HubSpot · Asana · Harvest · Notion · Slack — all join via webhook + REST API. Sprint-end triggers the next stakeholder survey.

HubSpot

Retainer / account sync · deal triggers

Salesforce

Account-health field · pipeline events

Asana

Sprint completion → NPS trigger

Trello

Sprint board sync · close-the-loop

Linear

Engineering retainer sprint sync

ClickUp

Tasks · time tracking · retainer view

Harvest

Hours / budget · retainer-health input

Notion

Sprint retros · case-study capture

Slack

Account-lead pings · detractor alerts

Zoom

Sprint reviews · post-call NPS

Google Drive

Deliverable links · case-study assets

Zapier

Anything else · webhook bridge

Email · Postmark

Client survey delivery · close-the-loop

Webhooks + API

Full REST · custom retainer signals

HubSpot · Salesforce · Asana · Trello · Linear · ClickUp · Harvest · Notion · Slack · Zoom · Zapier — all supported.

Analytics

Every retainer — and every stakeholder — in one view.

NPS per retainer, retention rate, case-study pipeline, warm-intro revenue. Spot the retainer slipping before next month's P&L lands.

  • Per-retainer NPS · per-stakeholder breakdown
  • Review average across G2 · Clutch · Capterra
  • Retention · case-study pipeline · warm-intro revenue

All retainers · last 90 days

Principal dashboard

Live

NPS

48

+11

Retention

92%

+8pt

Warm-intro pipe

$184K

+62%

Retainer-health movers · this week

  • Globex
    94+4
  • Initech
    88+2
  • Vega Brewing
    62−14
  • Cyberdyne
    56−9
  • Hooli
    41−12

Reviews + case studies · this quarter

  • Clutch / Trustpilot124.9
  • G284.8
  • Case studies live9+6 vs Q-1
Open Vega Brewing drilldown
Be a founding agency

We're picking 20 agencies to build this with.

Informly is pre-launch. We're working hand-in-hand with 20 founding agencies — boutique studios through 50-person customers — to ship what principals and account leads actually want. If you're tired of losing retainers at month nine, this is the program below.

  • Every paid feature, free, for a full year
  • Direct Slack channel with the founders
  • Locked-in 40% lifetime discount when the year ends
  • Your agency name on the wall · permanently
  • First call on every new module before public launch
  • Honest reciprocity: 30-min monthly product calls
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
Agency FAQ

Questions principals actually ask.

HubSpot, Salesforce, Asana, Trello, Linear, ClickUp, Harvest, Notion, Slack, Zoom, and Zapier out of the box. Anything else with a webhook is connectable. Sprint-completion events in your PM tool fire the next stakeholder survey within minutes.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

Start free in under five minutes. No credit card. No setup call required.

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