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Referrals

Turn your best customers into your cheapest growth channel.

Put a personal share link in your regulars' hands at the right moment. Both sides get a reward when a friend redeems, and every referral is tracked back to who sent it.

  • Dual-sided rewards out of the box
  • Auto-fire from 5★ surveys
  • Real attribution — not last-touch guesses

Viral loop · last 30 days

Shares

14

Joined

9

Viral k

0.64

brewbean.co/r/maria-7K

Both get $10 when a friend joins

Share link

Personal

One link they can send from any app.

Rewards

Dual-sided

Referrer + friend both rewarded — that's why it works.

Rewards

Auto-issued

A single-use coupon for each side.

Attribution

End-to-end

Track from share → click → join → first purchase → repeat.

The status quo

Three reasons most referral programs never compound.

Word of mouth is invisible.

You know your customers tell their friends. You can't see when, you can't reward it, and you definitely can't scale it. So it stays small.

DIY discount codes get gamed.

"Tell a friend WELCOME10" leaks to every coupon site within a week. Margin disappears. You can't tell which redeemers were actual referrals — and stopping it feels punitive.

Single-tool referral apps don't talk to anything.

The referral sits in one dashboard. The customer profile lives in another. The reward gets typed into a third. No automation. No attribution. Nobody trusts the numbers.

How it works

Four steps to a self-running growth loop.

Step 01

Define the dual-sided reward.

What does the referrer get? What does the friend get? $10 each, free coffee each, 20% off each — whatever maps to your margin. Done in one form.

Step 02

Drop the share link at the right moment.

Auto-fire after a 5★ survey response. Auto-fire on a Gold tier-up. Or surface it on the wallet pass after every visit. The right moment matters more than the offer.

Step 03

Customer shares — wherever they want.

Their phone's share sheet or a copied link, with a pre-filled message. A personal link, not a generic code.

Step 04

Friend redeems, and both sides get a reward.

The friend signs up or makes a first purchase. A coupon goes to both of them, and the referral is recorded on the contact profile.

Inside Referrals

Built for the moment word of mouth actually compounds.

A share link they can find when they want it.

One personal link, shown after the survey and in the email you send. The customer never has to hunt for it.

  • Pre-filled message they can send from any app on their phone
  • Personal link, never a generic code (no leak risk)
  • QR fallback for in-store "refer a friend" cards

Share sheet · pre-filled

To · friend · Messages

Hey — you should try Brew & Bean. Use my link, you get $10 off your first order, I get $10 too. brewbean.co/r/maria-7K

Messages
Email
Copy link
More
Why a platform

The right moment for a share is the moment you almost always miss.

Ask the day after a 5★ visit, while they still remember it. Two triggers do most of the work: Surveys and Loyalty.

Trigger

Survey response · 5★

A regular who just had a great visit

Trigger

Loyalty tier-up · Gold

Member just leveled up — biggest motivator

Integrations

Share anywhere. Reward where they pay.

Shopify

Referral rewards work at your Shopify checkout

WooCommerce

Orders count toward referral rewards

Square

In-store sales count toward referral rewards

Slack

Post to a channel when a referral lands

Share links go out by email today, and customers can share them anywhere. More integrations on the way.

Analytics

Know your viral coefficient — and who's driving it.

Track shares, conversions, viral k, and LTV by referrer. Identify your top 1% of advocates and reward them harder. Catch fraud before it pays out.

  • Viral k, conversion rate, LTV per referrer
  • Top advocates leaderboard — by quality not quantity
  • Fraud dashboard — held, paid, blocked breakdown

Referrals · last 30 days

Program health

Example data

Shares

1,820

+18%

Joined

612

34% rate

Viral k

0.42

+0.06

Funnel · all referrers

  • Shares
    1,820
  • Clicks
    1,290
  • Signups
    612
  • First purchase
    380
  • Repeat (30d)
    218

Top advocates · by attributed LTV

  • Maria K.9 joined$1240
  • Sam P.7 joined$980
  • Aiko R.11 joined$870
  • Liam B.4 joined$540
Open advocates segment
Why Informly

How we compare to DIY codes — and a single-tool referral app.

Capability
Informly
DIY discount code
Single-tool referral SaaS
Dual-sided rewards out of the box
Personal share link per customer (no leaks)
Manual
Auto-fired after 5★ survey response
Auto-fired on loyalty tier-up
Rewards issued automatically
Manual
Limited
End-to-end attribution → LTV
Last-touch only
Anti-fraud (self-ref, IP, velocity)
Premium tier
Lives on the same contact profile as everything else
Cost for 1,000 referrals
Included in plan
Time + leaks
Per-referral fees
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
FAQ

Questions worth answering up front.

Single-sided programs feel like the referrer is begging a favor. Dual-sided programs feel like a gift — "here's $10 for you, and $10 for them." Most well-known referral programs work this way.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow