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Referrals

Turn your happiest customers into your cheapest growth channel.

Drop a personal share link in every happy customer's hand — at the right moment. Dual-sided reward fires the second a friend redeems. Payouts auto-issue. Attribution closes the loop.

  • Dual-sided rewards out of the box
  • Auto-fire from 5★ surveys
  • Real attribution — not last-touch guesses

Viral loop · last 30 days

Shares

14

Joined

9

Viral k

0.64

brewbean.co/r/maria-7K

Both get $10 when a friend joins

Share channels

5

SMS · email · WhatsApp · Messages · plain link.

Rewards

Dual-sided

Referrer + friend both rewarded — that's why it works.

Payouts

Auto-issued

Store credit, coupon, gift card, or cash via Stripe.

Attribution

End-to-end

Track from share → click → join → first purchase → repeat.

The status quo

Three reasons most referral programs never compound.

Word of mouth is invisible.

You know your customers tell their friends. You can't see when, you can't reward it, and you definitely can't scale it. So it stays small.

DIY discount codes get gamed.

"Tell a friend WELCOME10" leaks to every coupon site within a week. Margin disappears. You can't tell which redeemers were actual referrals — and stopping it feels punitive.

Single-tool referral apps don't talk to anything.

The referral sits in one dashboard. The customer profile lives in another. The reward gets typed into a third. No automation. No attribution. Nobody trusts the numbers.

How it works

Four steps to a self-running growth loop.

Step 01

Define the dual-sided reward.

What does the referrer get? What does the friend get? $10 each, free coffee each, 20% off each — whatever maps to your margin. Done in one form.

Step 02

Drop the share link at the right moment.

Auto-fire after a 5★ survey response. Auto-fire on a Gold tier-up. Or surface it on the wallet pass after every visit. The right moment matters more than the offer.

Step 03

Customer shares — wherever they want.

Native share sheet: SMS, WhatsApp, iMessage, email, or copy link. Personalized link, not a generic code. Pre-filled message in 12 languages.

Step 04

Friend redeems. Both get paid. Automatically.

Friend signs up or makes first purchase. Reward fires to both sides — store credit, coupon, gift card, or Stripe payout. Attribution is recorded in the contact profile.

Inside Referrals

Built for the moment word of mouth actually compounds.

The friction-free share — everywhere your customer is.

One personal link, surfaced on the wallet pass, after the survey, in the confirmation email, and in the loyalty card. The customer never has to hunt for it.

  • Pre-filled SMS, WhatsApp, iMessage, and email templates in 12 languages
  • Personal link, never a generic code (no leak risk)
  • QR fallback for in-store "refer a friend" cards

Share sheet · pre-filled

To · friend · SMS

Hey — you should try Brew & Bean. Use my link, you get $10 off your first order, I get $10 too. brewbean.co/r/maria-7K

SMS
WhatsApp
iMessage
Email
Why a platform

The right moment for a share is the moment you almost always miss.

Asking for a referral the day after a 5★ visit converts ~6×. Two triggers do most of the work — Surveys and Loyalty.

Trigger

Survey response · 5★

Happy customer at peak satisfaction

Trigger

Loyalty tier-up · Gold

Member just leveled up — biggest motivator

Integrations

Share where they message. Reward where they pay.

Twilio

Share link delivery via SMS

WhatsApp

Native share + dual-message

Mailchimp

Email share campaigns

Stripe Connect

Cash payouts to referrers

Shopify

Reward applies at cart

Square

Reward at in-store checkout

HubSpot

Sync referral state to CRM

Slack

Alert on top-referrer milestones

Plus REST API and webhooks — wire referrals into any product flow that has an HTTP endpoint.

Analytics

Know your viral coefficient — and who's driving it.

Track shares, conversions, viral k, and LTV by referrer. Identify your top 1% of advocates and reward them harder. Catch fraud before it pays out.

  • Viral k, conversion rate, LTV per referrer
  • Top advocates leaderboard — by quality not quantity
  • Fraud dashboard — held, paid, blocked breakdown

Referrals · last 30 days

Program health

Live

Shares

1,820

+18%

Joined

612

34% rate

Viral k

0.42

+0.06

Funnel · all referrers

  • Shares
    1,820
  • Clicks
    1,290
  • Signups
    612
  • First purchase
    380
  • Repeat (30d)
    218

Top advocates · by attributed LTV

  • Maria K.9 joined$1240
  • Sam P.7 joined$980
  • Aiko R.11 joined$870
  • Liam B.4 joined$540
Open advocates segment
Why Informly

How we compare to DIY codes — and a single-tool referral app.

Capability
Informly
DIY discount code
Single-tool referral SaaS
Dual-sided rewards out of the box
Personal share link per customer (no leaks)
Manual
Auto-fired after 5★ survey response
Auto-fired on loyalty tier-up
Payout automation (credit · coupon · cash via Stripe)
Manual
Limited
End-to-end attribution → LTV
Last-touch only
Anti-fraud (self-ref, IP, velocity)
Premium tier
Lives on the same contact profile as everything else
Cost for 1,000 referrals
Included in plan
Time + leaks
Per-referral fees
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
FAQ

Questions worth answering up front.

Single-sided programs feel like the referrer is begging a favor. Dual-sided programs feel like a gift — "here's $10 for you, and $10 for them." Conversion rates run 3–5× higher. Every modern referral program that works (Dropbox, Uber, Wise, Cash App) is dual-sided.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

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