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Loyalty

A loyalty program that lives in your customer's phone — and across every location.

Digital stamp and points cards that drop straight into Apple Wallet and Google Wallet. Earn and redeem at any location, stamped automatically from your point of sale, with no app to install.

  • No app for your customers to install
  • Earn + redeem at every location
  • Auto-stamp from your POS

Brew & Bean

Coffee club

Member

Maria K.

Stamps

9 / 10

One more visit

Free drink unlocks

Stamp +1 · Maria K. · Downtown

Auto-stamped from Square POS · 09:42

Install app

Not needed

Pass drops straight into Apple Wallet or Google Wallet.

Earn & redeem

Every location

One card — works in store, drive-thru, online, and across locations.

Stamp event

Auto from POS

Square, Shopify and WooCommerce sales stamp the card.

Program shape

Stamps · points · tiers

Run any combination — switch live without losing member data.

The status quo

Three reasons most loyalty programs quietly die.

Nobody downloads your app.

You paid an agency $40K. 60 people installed it. 8 still use it. The rest of your regulars are invisible.

Earned at one location, useless at the next.

Multi-location customers end up with a different program at every store, paper punch cards that get lost, and zero portability. Customers stop bothering.

You don't know who your best customers are.

A loyalty tool that sits apart from the rest of your customer data is just a dashboard. You can see "Maria visited 12 times this month" but can't act on it from anywhere else.

How it works

Live the same afternoon you sign up.

Step 01

Design your card in 5 minutes.

Pick stamps, points, or a tier program. Choose your brand colors. Drop your logo. Preview the wallet pass on iPhone and Android before you publish.

Step 02

Ship it as a wallet pass — no app.

Customers tap a link and the pass installs into Apple Wallet or Google Wallet. There's nothing to download and no account to create.

Step 03

Auto-stamp from your POS.

Connect Square, Shopify or WooCommerce. When a sale matches a member, the stamp lands on their pass. Multi-location pooling is on by default.

Step 04

Reward triggers itself.

Hit 10 stamps? A free-drink coupon arrives by email and the pass gets a push. Tier up? Another push. You set the rule once and it keeps running.

Inside Loyalty

Built for customers with more than one location.

Native Apple Wallet and Google Wallet passes, never an app.

We generate signed wallet passes the moment a customer joins. They live in the same place as their boarding pass and credit card, and update with a push.

  • Apple Wallet + Google Wallet native passes
  • Branded with your logo, colors, and back-of-card copy
  • Push-update on every stamp, redemption, or tier change

Pass preview · iOS / Android

iOS

Brew & Bean

9 of 10 stamps

Android

Brew & Bean

9 of 10 stamps

Why a platform

Loyalty isn't an island. Every event triggers the next move.

Tier up, drift away, hit a birthday — every loyalty event fans into the other modules, with nothing to export and no one forwarding emails to themselves.

Trigger

Tier up · Silver → Gold

Loyal customer just leveled up

Trigger

No visit · 30 days

Active member starting to drift

Integrations

In their wallet, and wired to your till.

Apple Wallet

Loyalty pass on the lock screen, no app

Google Wallet

Loyalty pass in Google Wallet, no app

Square

Counter sales earn points

Shopify

Online orders earn points

WooCommerce

Online orders earn points

Slack

Post to a channel when a member hits a reward

Rewards go out by email and wallet push today. SMS is coming soon. More integrations on the way.

Analytics

See who's drifting before they drift away.

Per-location active members, redemption rate, average frequency, tier distribution — plus a churn-risk segment that updates as member behavior shifts.

  • Members, redemption rate, avg frequency — by location
  • Tier distribution & promotion velocity
  • Churn-risk segment auto-feeds the Coupons module

Loyalty · last 30 days

Program health

Example data

Active members

8,508

+12%

Redemption

14.8%

+2.1pt

At-risk

412

−18%

Tier distribution

Silver · 62%Gold · 26%Platinum · 12%

Members per location

  • Downtown
    2,840
  • Marina
    2,150
  • Eastside
    1,680
  • Airport
    1,090
  • Mall
    748
Open at-risk segment
Why Informly

How we compare to a single-tool loyalty app — and a paper card.

Most loyalty tools were designed for one storefront. We were designed for the customer running five.

Capability
Informly
Single-tool loyalty app
Paper punch card
Lives in Apple Wallet & Google Wallet
Add-on
No app to install
Auto-stamp from POS
Specific POS only
Earn + redeem across all locations
Premium tier
Stamps · Points · Tiers in one program
Conditional rewards (birthday, tier, no-visit-30d)
Limited
Member profile shared with every module
Reward = entry in your coupon module
Cost to run at 5 locations
1 subscription
5+ seats
Cards + ink + lost cards
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
FAQ

Questions worth answering up front.

No. The whole point is that they don't. The wallet pass installs directly into Apple Wallet or Google Wallet from a link, QR code or email, the same way a boarding pass does. Nothing to download, nothing to log in to.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow