NewLoyalty in Apple & Google Wallet.See what’s new →

Informly
Start for free
Loyalty

A loyalty program that lives in your customer's phone — and across every location.

Digital stamp and points cards that drop straight into Apple Wallet and Google Pay. Earn at any location. Redeem at any location. Auto- triggered from your POS — no app to install, no paper to lose.

Start for freeSee how it works
  • No app for your customers to install
  • Earn + redeem at every location
  • Auto-stamp from your POS

Brew & Bean

Coffee club

Member

Maria K.

Stamps

9 / 10

One more visit

Free drink unlocks

Stamp +1 · Maria K. · Downtown

Auto-stamped from Square POS · 09:42

Install app

Not needed

Pass drops straight into Apple Wallet or Google Pay.

Earn & redeem

Every location

One card — works in store, drive-thru, online, and across locations.

Stamp event

Auto from POS

Square, Toast, Lightspeed, Shopify, Stripe — no manual scanning.

Program shape

Stamps · points · tiers

Run any combination — switch live without losing member data.

The status quo

Three reasons most loyalty programs quietly die.

Nobody downloads your app.

You paid an agency $40K. 60 people installed it. 8 still use it. The other 95% of your regulars are completely invisible.

Earned at one location, useless at the next.

Multi-location customers end up with a different program at every store, paper punch cards that get lost, and zero portability. Customers stop bothering.

You don't know who your best customers are.

A loyalty tool that doesn't sync to your CRM is a vanity dashboard. You can see "Maria visited 12 times this month" but can't act on it from anywhere else.

How it works

Live the same afternoon you sign up.

Step 01

Design your card in 5 minutes.

Pick stamps, points, or a tier program. Choose your brand colors. Drop your logo. Preview the wallet pass on iPhone and Android before you publish.

Step 02

Ship it as a wallet pass — no app.

Customers tap a link, the pass installs into Apple Wallet or Google Pay. Done. No download, no account creation, no friction.

Step 03

Auto-stamp from your POS.

Square, Toast, Lightspeed, Shopify, Stripe — when a transaction matches, the stamp lands on the pass in seconds. Multi-location pooling is on by default.

Step 04

Reward triggers itself.

Hit 10 stamps? Free drink coupon arrives on the pass and via SMS. Tier up? A push notification fires. You set the rule once, the system fires it forever.

Inside Loyalty

Built for customers with more than one location.

Native Apple Wallet & Google Pay — never an app.

We generate signed wallet passes the moment a customer joins. They live in the same place as their boarding pass and credit card. Push updates land in seconds.

  • Apple Wallet + Google Pay native passes
  • Branded with your logo, colors, and back-of-card copy
  • Push-update on every stamp, redemption, or tier change

Pass preview · iOS / Android

iOS

Brew & Bean

9 of 10 stamps

Android

Brew & Bean

9 of 10 stamps

Why a platform

Loyalty isn't an island. Every event triggers the next move.

Tier up, drift away, hit a birthday — every loyalty event fans into the other modules. No Zapier, no exports, no manager forwarding emails to themselves.

Trigger

Tier up · Silver → Gold

Loyal customer just leveled up

→ In parallel
Trigger

No visit · 30 days

Active member starting to drift

→ In parallel
Integrations

Where your members already are — and your POS already is.

Apple Wallet

Native pass — no app needed

Google Pay

Native pass — no app needed

Square POS

Auto-stamp on every transaction

Shopify

Stamp online + retail purchases

Stripe Terminal

Stamp from card-present payment

Twilio

SMS reward delivery + reminders

Mailchimp

Email reward delivery

HubSpot

Sync members to CRM

Plus REST API, webhooks, and Zapier — connect any POS or payment processor that exposes transaction events.

Analytics

See who's drifting before they drift away.

Per-location active members, redemption rate, average frequency, tier distribution — plus a churn-risk segment that updates as member behavior shifts.

  • Members, redemption rate, avg frequency — by location
  • Tier distribution & promotion velocity
  • Churn-risk segment auto-feeds the Coupons module

Loyalty · last 30 days

Program health

Live

Active members

8,508

+12%

Redemption

14.8%

+2.1pt

At-risk

412

−18%

Tier distribution

Silver · 62%Gold · 26%Platinum · 12%

Members per location

  • Downtown
    2,840
  • Marina
    2,150
  • Eastside
    1,680
  • Airport
    1,090
  • Mall
    748
Open at-risk segment
Why Informly

How we compare to a single-tool loyalty app — and a paper card.

Most loyalty tools were designed for one storefront. We were designed for the customer running five.

Capability
Informly
Single-tool loyalty app
Paper punch card
Lives in Apple Wallet & Google Pay
Add-on
No app to install
Auto-stamp from POS
Specific POS only
Earn + redeem across all locations
Premium tier
Stamps · Points · Tiers in one program
Conditional rewards (birthday, tier, no-visit-30d)
Limited
Member profile syncs to CRM
Reward = entry in your coupon module
Cost to run at 5 locations
1 subscription
5+ seats
Cards + ink + lost cards
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support
Start for free

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support
See pricing for your country

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
Compare all features
FAQ

Questions worth answering up front.

No. The whole point is that they don't. The wallet pass installs directly into Apple Wallet or Google Pay from a link, QR code, or SMS — the same way a boarding pass does. Nothing to download, nothing to log in to.
Works better with

Loyalty plus the rest of the platform.

Coupons

Loyalty rewards are coupons under the hood — fully trackable.

Explore

Surveys

Trigger a quick CSAT after every reward redemption.

Explore

Referrals

Reward members for bringing a friend with a referral stamp.

Explore

Testimonials

Auto-ask for a review on the moment of a top-tier reward.

Explore

Contacts

Member balance and tier live on the same customer profile.

Explore

Grow your happy customers.
Recover the unhappy ones.
Starting today.

Start free in under five minutes. No credit card. No setup call required.

Start for freeBook a demo

Free planNo credit cardUpgrade anytime