NewLoyalty in Apple & Google Wallet.See what’s new →

For salons & beauty

Turn first-time chairs into 8-week regulars.

Chair-side surveys, wallet-pass loyalty tied to your booking cycle, dual-sided referrals, and 5★ pump to Google + Instagram — wired to Square, Mindbody, Fresha, and Booksy.

  • Wired to Square · Mindbody · Booksy
  • Wallet pass loyalty — no app
  • Booking-cycle re-engagement

Sage Salon

Aisha · color + cut · Chair 3

Ticket #2218

How was your appointment with Mia?

Quick tap. Adds a stamp to your color-club card.

Stamp 6 of 8 · 8th visit freealso: SMS · QR

5★ · Aisha · Chair 3

Stamp +1 · Google review request queued · Re-book reminder in 6 wks

Re-book

On your cycle

6-week color · 4-week trim · 3-week nails — auto-reminded.

Loyalty

Wallet pass

Color club, free 8th, birthday treat — in Apple Wallet.

Reviews

Google + Instagram

5★ chairs auto-pumped where new clients actually look.

Setup

Per chair · same day

Pair the POS, drop the chair-side QR, you're live.

What salons struggle with

Three reasons your chairs don't fill themselves.

First-time clients don't come back on cycle.

Great cut. Loved it. Re-booked "next month sometime." Eight weeks later they're on Google looking at another salon. You never got the re-engagement nudge in.

Word of mouth lives on Instagram DMs.

Your best clients tell three friends each. You can't track it, can't reward it, can't scale it. The viral loop just sits there.

The host has no idea who's a regular.

Aisha's on visit 7 with her color, but Mia's on the chair next to her. There's no "welcome back" moment, no remembered preference. The 7-visit relationship feels like the first.

Front-desk consolidation

Six places client signals scatter — or one chair-side hub.

Instagram DMs. WhatsApp groups. The paper appointment book. Google reviews. We replace the drawer of dead apps with one running system.

Before · today6 channels · 0 routed

Client signals scattered across your phone.

Instagram DMs about rebooking. WhatsApp from regulars. Google reviews you missed for a week. A paper appointment book.

  • New client gets cut, never re-books — gone
  • Friend referral happens, nobody gets credited
  • 1★ Google review surfaces a week late
With Informly1 platform · 6 modules

One client profile. Booking-cycle aware.

Re-book reminder on the client's actual cycle. Wallet-pass stamp adds itself. 5★ → Google. Friend referral fires both sides automatically.

  • Color-cycle re-book SMS fires at week 6
  • Aisha refers her friend → both get $20 off
  • 5★ chair routes straight to Google review
The booking-cycle loop

Every appointment is a 6-week loop. Informly closes it.

Two paths — what the system does when the client is great, and when they bring a friend. Both run on autopilot.

Color-cycle re-book

Step 1

Visit · color + cut

Aisha · Mia · Chair 3 · 11:30 AM

Surveys

Chair-side survey

5★ · "Mia is magic with my hair"

Testimonials

Review request

Google · sent 30 min after checkout

Loyalty

Loyalty stamp +1

Wallet pass · 6 of 8 · free 8th visit

Coupons

6-week reminder

SMS + email · one-click to re-book

Step 6

Re-booked

Next color slot · Mia · in cycle

Referral that converted

Step 1

Visit · happy

Aisha · 7th visit · 5★ chair-side

Surveys

Personal share link

salon.co/r/aisha-9k · $20 both sides

Referrals

Friend Priya books

First color slot · Sunday 2 PM

Loyalty

Both get $20 credit

Auto-issued to wallet on Priya's checkout

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Win-back at week 7

Client missed her color cycle. We caught it.

Aisha's on a 6-week color rhythm. Week 7 passes with no booking. A personal "we miss you" SMS with one-click slot list. Most win back within 14 days — before the next salon gets them.

  • Week 7 · no re-book
  • "We miss you" SMS
  • $15 off · personal
  • Booked · stayed

Word of mouth that compounds

Best client refers a friend. Both walk out with $20.

5★ chair-side rating from Aisha. Personal share link via SMS. Friend Priya books, pays, and both wallet passes get $20 credit before they've left the salon.

  • Aisha · 5★ chair
  • Friend Priya books
  • Both get $20 credit
  • Both tagged in CRM

Stylist-level review pump

5★ chairs route to Google · Mia's name in the review.

Each chair-side rating includes the stylist. 5★ Mia chairs get routed to Google with a pre-filled draft naming the stylist. Personalized review = personal client loyalty.

  • Mia · 5★
  • Google review · Mia named
  • Loyalty bonus stamp
AI on every chair

What clients are saying — by stylist, by service.

Sentiment, themes, and the quotes worth re-posting on Instagram — auto-clustered per stylist.

Voice of the client · last 30 days · all chairs

AI insights

Live

Sentiment trend · 30d

+13%
30 days agoToday

66%

Positive

22%

Neutral

12%

Negative

Themes · auto-clustered

5 of 11
  • Stylist skill39%+5pt
  • Wait time22%+4pt
  • Pricing clarity17%+1pt
  • Salon atmosphere14%+2pt
  • Booking experience8%−1pt

AI suggested action

Wait-time complaints up 4pt for Saturday chairs — buffer Saturday slots by 10 minutes.

Top quotes · this week

  • Aisha R.· Sage · Chair 3★★★★★

    "Mia is magic with my color — it never washes out flat."

  • Priya P.· Sage · Chair 1★★★☆☆

    "Waited 35 minutes past my slot. The cut was great but I'm short on time."

  • Liam B.· Sage · Chair 2★★★★★

    "Color club is the reason I keep coming back. Plus Mia, obviously."

Open verbatim feed · 218 →

Sentiment score

+0.66

+0.09

Re-book on cycle

74%

+8pt

Referral conv.

38%

+4pt

Star avg · Google

4.84

+0.11

Salon stack

Wired to the booking + POS tools you already use.

Mindbody · Booksy · Fresha · Square · GlossGenius — all connected via webhook + REST API. Most salons live in a single afternoon.

Square POS

Auto-stamp loyalty · capture ticket #

Stripe

Re-book deposits · payout to wallet

Google Business

Route 5★ review requests · auto-import

Instagram

Embed reviews · referral share links

Apple Wallet

Loyalty pass · no app needed

Google Pay

Loyalty pass · no app needed

Twilio

Re-book reminders · referral share

WhatsApp

Native client messaging · LATAM + Europe

Mailchimp

Birthday + special-occasion campaigns

Mindbody · Booksy · Fresha · GlossGenius · Vagaro · Square Appointments — all supported.

Analytics

Every stylist · every chair · in one view.

Re-book rate by stylist, NPS by chair, referral conversion by client. Spot the stylist whose clients aren't coming back — before they leave for another salon.

  • Re-book rate · by stylist, by service
  • Referral conversion · who's your advocate
  • Review velocity · Google · Instagram

Sage Salon · last 30 days

Owner dashboard

Live

NPS

71

+8

Re-book rate

74%

+11pt

Referral $

$3.1K

+24%

Re-book rate by stylist

  • Mia
    86%
  • Sara
    78%
  • James
    71%
  • Olivia
    62%
  • Chen
    48%

Review average by platform

  • Google1284.84
  • Instagram424.92
Open Chen drilldown
Be a founding salon

We're picking 25 salons to build this with.

Informly is pre-launch. We're working hand-in-hand with 25 founding salons — single-chair through 5-location — to ship what stylists actually want. If you're tired of WhatsApp client management, this is the program below.

  • Every paid feature, free, for a full year
  • Direct Slack channel with the founders
  • Locked-in 40% lifetime discount when the year ends
  • Your salon name on the wall · permanently
  • First call on every new module before public launch
  • Honest reciprocity: 30-min monthly product calls
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
Salon FAQ

Questions salon owners actually ask.

Mindbody, Booksy, Fresha, Vagaro, GlossGenius, Square Appointments, Schedulicity, and Acuity out of the box. Anything else with a webhook is connectable. Live appointment + payment data flows in within minutes of connecting.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

Start free in under five minutes. No credit card. No setup call required.

Free planNo credit cardUpgrade anytime