NewLoyalty stamps — now in Apple Wallet & Google Wallet.Loyalty in Apple & Google Wallet.See what’s new →
Hear every client before they leave the chair, keep them on their cycle, and turn your regulars into reviews and referrals. Chair-side surveys, wallet-pass loyalty and two-sided referrals, connected to Square.
Sage Salon
Aisha · color + cut · Chair 3
Quick tap. Adds a stamp to your color-club card.
5★ · Aisha · Chair 3
Stamp +1 · Google review request queued · Re-book reminder in 6 wks
On your cycle
Reminders on the client's cycle: 6-week color, 4-week trim, 3-week nails.
Wallet pass
Color club, free 8th visit and a birthday treat in Apple Wallet or Google Wallet.
On Google
A 5★ chair-side rating gets a review request with a link to your Google page.
Per chair · same day
Connect Square, print the chair-side QR, and you're live.
Great cut. Loved it. Re-booked "next month sometime." Eight weeks later they're on Google looking at another salon. You never got the re-engagement nudge in.
Your best clients tell their friends, but you never see it and never get to say thank you. The referrals happen in private and nobody gets rewarded.
Aisha's on visit 7 with her color, but Mia's on the chair next to her. There's no "welcome back" moment, no remembered preference. The 7-visit relationship feels like the first.
Instagram DMs, WhatsApp groups, the paper appointment book and Google reviews you saw a week late. Informly brings what clients tell you into one place and hands each moment to the next.
Instagram DMs about rebooking. WhatsApp from regulars. Google reviews you missed for a week. A paper appointment book.
Re-book reminders on the client's own cycle. The wallet stamp adds itself, a 5★ gets a Google review request, and a referral rewards both sides.
Two paths: what happens when a client comes back on cycle, and when they bring a friend. Both run on their own.
Color-cycle re-book
Visit · color + cut
Aisha · Mia · Chair 3 · 11:30 AM
Chair-side survey
5★ · "Mia is magic with my hair"
Review request
Google · sent 30 min after checkout
Loyalty stamp +1
Wallet pass · 6 of 8 · free 8th visit
6-week reminder
By email · one click to re-book
Re-booked
Next color slot · Mia · in cycle
Referral that converted
Visit · 5★
Aisha · 7th visit · 5★ chair-side
Personal share link
salon.co/r/aisha-9k · $20 both sides
Friend Priya books
First color slot · Sunday 2 PM
Both get $20 credit
Issued when Priya checks out
Wallet-pass color club + free 8th.
Stamps for a color club, a free 8th cut and a birthday treat, all in Apple Wallet or Google Wallet. No app for clients to install.
Explore Loyalty
Friend brings friend · both get $20.
A personal share link goes out after a 5★ chair-side rating. Both get the reward when the friend comes in and pays.
Explore Referrals
Ask your best clients for a Google review.
A 5★ chair-side rating gets a review request by email with a link to your Google page. Collect written testimonials too, approve them and show them on your site.
Explore Testimonials
One tap, right at the chair.
One-tap rating before the client leaves the chair. 1–3★ routes to the owner privately. 5★ routes to a review request.
Explore Surveys
Win-back for clients on cycle.
Week 7 and no new visit? A personal "we miss you" coupon goes out by email. Single-use and locked to that client.
Explore Coupons
Aisha · 7 visits · prefers Mia · color allergy.
Visit count, last service, preferred stylist and color sensitivities, on one profile across all your chairs.
Explore Contacts
Win-back at week 7
Aisha's on a 6-week color rhythm. Week 7 passes with no visit, so a personal "we miss you" email goes out with a $15 off code. She books before the salon down the road gets her.
Word of mouth you can see
Aisha gives a 5★ chair-side rating and gets a personal share link by email. Her friend Priya books, pays, and both get $20 credit.
Review requests that name the stylist
Each chair-side rating includes the stylist. After a 5★ with Mia, the client gets a review request that thanks them for their visit with Mia and links to your Google page.
Informly AI reads every written answer for sentiment, urgency and the reason behind the score, then drafts a reply you can edit and send.
Example data · last 30 days · all chairs
AI insights
Sentiment trend · 30d
+13%66%
Positive
22%
Neutral
12%
Negative
Reasons · from written answers
5 of 11Top reason this week
Wait time, up 4pt for Saturday appointments. Most comments mention running late after lunch.
Top quotes · this week
"Mia is magic with my color — it never washes out flat."
"Waited 35 minutes past my slot. The cut was great but I'm short on time."
"Color club is the reason I keep coming back. Plus Mia, obviously."
Sentiment score
+0.66
+0.09
Re-book on cycle
74%
+8pt
Referral conv.
38%
+4pt
Star avg · Google
4.84
+0.11
Square connects directly. Apple Wallet and Google Wallet carry the loyalty card, and Slack gets the alerts.
Square
A completed sale adds a stamp or sends the survey
Apple Wallet
Loyalty pass, no app
Google Wallet
Loyalty pass, no app
Slack
Low-score alerts for the salon manager
Works with your point of sale or online store. More integrations on the way.
Re-book rate by stylist, NPS by chair and referrals by client. Spot the stylist whose clients aren't coming back, before they leave for another salon.
Example data · Sage Salon · last 30 days
Owner dashboard
NPS
71
+8
Re-book rate
74%
+11pt
Referral $
$3.1K
+24%
Re-book rate by stylist
Star rating by channel
Informly is pre-launch. We're building it with a small group of founding salons, from single chairs to small groups, so it does what stylists actually need. If you're tired of running clients from your phone, this is the program below.
A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.
Free forever
Every module for one location, free for as long as you like.
Per location, per month
Local pricing by country
Everything in Free, plus more locations, every integration and team controls.
Restaurants
Tabletop surveys, wallet-pass loyalty and review requests
See restaurants
Hotels
Mid-stay surveys, direct-booking win-backs and review requests
See hotels
Medical clinics
Post-visit surveys and follow-up tickets
See medical clinics
Retail
Receipt-QR feedback and cross-store loyalty
See retail
Gyms & fitness
Onboarding NPS and members at risk of leaving
See gyms & fitness
Auto workshops
Post-service surveys and service-cycle loyalty
See auto workshops
Ecommerce
Post-delivery feedback and repeat-purchase referrals
See ecommerce
Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.
Free planEvery module includedUpgrade when you grow
