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Mid-stay tap surveys, in-room QR, post-checkout review pump, and direct-booking win-backs — wired straight to your PMS. Turn one-and-done OTA guests into next-stay direct bookings.
Marina Bay Hotel
Room 412 · Night 2 of 4
A 10-second check-in. If anything's off, we'll fix it before checkout.
One quick follow-up · because you picked 3
What's the one thing we could fix tonight?
Mid-stay save · Room 412 · 9:42 PM
Wifi flagged · ticket to engineering · $20 credit on folio
Caught in-room
Issue surfaced on night 2 — fixed before checkout, before review.
Tripadvisor + Google
Post-checkout request goes to the platform you most need to rank on.
Bypass the OTA
Win-back offer 60 days out — better margin than Booking commission.
Per property in a day
Connect the PMS, drop the in-room QR, you're live.
Guest didn't want to bother the front desk on night 2. By night 4 they're typing the 1★ review in the Uber to the airport. You never had a chance to save the stay.
Booking and Expedia bring the first stay, then own the relationship. The guest doesn't have your email or app. Next trip — back to the OTA. Same 18%.
You rank 4.6 on one, 4.2 on another, 4.4 on the third. No single source of truth. You can't reply from one place. You can't see themes across the three.
Reviews on Tripadvisor. Surveys nobody answers. WhatsApp from housekeeping. Front-desk Post-its. One platform replaces all of it.
Front desk on Post-its. Housekeeping on WhatsApp. Reviews on three platforms. Comment cards in the binder. Nothing routes anywhere.
Mid-stay tap surveys feed Ticketing. Checkout fires a Tripadvisor review request. Win-back coupon hits day 60. All on one folio.
Two paths — what the system does when the stay went great, and what it does when it didn't. Both run on autopilot.
Great stay
Check-in
Room 412 · 4 nights · OTA booked
Mid-stay tap
Night 2 · 5★ · no follow-up needed
Tripadvisor review
Auto-requested · day after checkout
Direct-book offer
Day 60 · 15% off · email + WhatsApp
Stay #2 direct
Booked on your site · OTA bypassed
Rough stay caught early
Check-in
Room 207 · 3 nights
Mid-stay tap
Night 2 · 3★ · wifi flagged
Engineering ticket
Routed by location · SLA 60 min
$20 folio credit
Posted to room · text confirmation
Stay saved
Checkout survey · 5★ · no public review
Mid-stay tap. Checkout survey. Both auto-routed.
In-room QR + tablet + WhatsApp + email — guests answer where they already are. 3★ on night 2 fires a ticket before the wifi complaint becomes a Tripadvisor review.
Explore Surveys
Pump 5★ to Tripadvisor, Booking, Google.
Post-checkout, the request routes to the platform you most need to rank on. Approve before publishing. Backfill the last 18 months of reviews automatically.
Explore Testimonials
Mid-stay issues, routed to the right team.
Engineering for wifi. Housekeeping for the bathroom. Front office for the bill. Per-team SLA. Manager paged on breach. Loop closes with a follow-up survey at checkout.
Explore Ticketing
Win-backs and folio credits — automated.
Day-60 win-back code that bypasses the OTA. On-folio recovery credit fires the same night the issue gets reported. Single-use, locked to the guest.
Explore Coupons
Direct-book program — no app required.
Wallet pass loyalty across properties. Points earned per stay, redeemed at any location. The OTA never sees the next booking.
Explore Loyalty
The guest, not just the reservation.
Daniel stays 4 nights twice a year. Allergic to feathers. Loves a high-floor room. All on the same profile — across properties, across stays.
Explore Contacts
Save the stay on night 2
Guest taps 3★ on the in-room tablet over a wifi outage. A ticket reaches engineering in 90 seconds. A $20 folio credit posts to the room. Wifi's back by midnight. Checkout survey: 5★.
Skip the OTA on the next stay
Guest checks out happy. 30 days later, a friendly email (no ask). Day 60, a personal direct-book code at 15% off — better than the OTA price and you keep the commission.
Review pump · the right platform first
Your Booking score is fine but your Tripadvisor count is low. The system routes 5★ requests to Tripadvisor until you hit a threshold, then rotates to Google. Per-platform balance, on autopilot.
Sentiment, themes, and the quotes worth replying to — auto-clustered from every survey, Tripadvisor review, Booking comment, and Google star across every property.
Voice of the guest · last 30 days · all properties
AI insights
Sentiment trend · 30d
+9%54%
Positive
28%
Neutral
18%
Negative
Themes · auto-clustered
5 of 14AI suggested action
Wifi complaints up 6pt at Downtown — engineering ticket already raised for ISP review.
Top quotes · this week
"Daniel checked in late, room was upgraded, manager called the next day. Easy 5★."
"Wifi dropped on three calls. Folio credit was a nice touch but I had to ask."
"The bed. The breakfast. The bathtub. Coming back in spring for sure."
Sentiment score
+0.58
+0.06
Promoters
54%
+3pt
Detractors
18%
−2pt
Mid-stay save rate
83%
+9pt
Mews · Cloudbeds · Opera · Apaleo · Stayntouch · Little Hotelier — all join via webhook + our API. Most properties are connected in a single afternoon.
Booking.com
Sync reservations · cohort by OTA source
Tripadvisor
Route review requests · auto-import
Hotel reviews · GBP profile sync
Stripe
Folio credits · win-back charges
Twilio
SMS check-in · mid-stay survey · review requests
Native concierge · in-room chat
Mailchimp
Direct-book campaigns · post-stay nurture
Slack
Mid-stay alerts · breach pings · daily roll-ups
PMS · Mews · Cloudbeds · Opera · Apaleo · Little Hotelier · Stayntouch · Expedia · Hotwire · Vrbo — all supported.
NPS by property, star average by platform, mid-stay save rate, and direct-book conversion. Spot the property slipping before it shows up on next month's ranking.
All properties · last 30 days
GM dashboard
NPS
58
+5
Save rate
83%
+9pt
Direct re-book
$24.1K
+18%
NPS by property
Star average by platform
Informly is pre-launch. We're working hand-in-hand with 20 founding hotels (boutique, mid-scale, and small chains) to ship the right product. If you're fed up with sending Booking 18% and want a real direct-book engine, this is the program below.
A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.
Free forever
Everything you need to run a real CX program — without paying a cent.
Per location, per month
Local pricing by country
Everything in Free, plus scale, integrations, and the controls multi-location customers need.
Still here? You might be one of our first 100.
Founding customers get every paid feature free for a year.
Restaurants
Tabletop surveys + loyalty wallet passes + Google review pump
See restaurants
Medical clinics
Post-visit surveys + ticketing without violating HIPAA
See medical clinics
Retail
Receipt-QR feedback + cross-store loyalty
See retail
Salons & beauty
Booking-cycle loyalty + win-back for lapsed clients
See salons & beauty
Gyms & fitness
Onboarding NPS + churn-risk segments
See gyms & fitness
Auto workshops
Post-service surveys + appointment-cycle loyalty
See auto workshops
Ecommerce
Post-delivery feedback + repeat-purchase referrals
See ecommerce
Start free in under five minutes. No credit card. No setup call required.
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