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Hear from guests on night 2, not in a 1★ review after checkout. Mid-stay check-ins, in-room QR surveys, review requests after a great stay and direct-booking win-backs. Turn one-and-done OTA guests into next-stay direct bookings.
Marina Bay Hotel
Room 412 · Night 2 of 4
A quick check-in. If anything's off, we'll fix it before checkout.
One quick follow-up · because you picked 3
What's the one thing we could fix tonight?
Mid-stay save · Room 412 · 9:42 PM
Wifi flagged · ticket to engineering · reply drafted
Caught in-room
An issue raised on night 2 gets fixed before checkout.
After checkout
Guests who loved the stay get a review request with a link to your Google or Tripadvisor page.
Bypass the OTA
A win-back offer 60 days out, with no OTA commission on the booking.
Per property in a day
Print the in-room QR, set the mid-stay check-in, and you're live.
Guest didn't want to bother the front desk on night 2. By night 4 they're typing the 1★ review in the Uber to the airport. You never had a chance to save the stay.
Booking and Expedia bring the first stay, then own the relationship. The guest doesn't have your email, so the next trip goes back through the OTA and you pay the commission again.
After a great visit, 3 in 4 guests never leave a review (Qualtrics XM, 2025). The guests who do write are often the ones with a complaint.
Reviews on Tripadvisor, surveys nobody answers, messages from housekeeping, Post-its at the front desk. Informly brings what guests tell you into one place, with an owner for every issue.
Front desk on Post-its. Housekeeping on WhatsApp. Reviews on three platforms. Comment cards in the binder. Nothing routes anywhere.
Mid-stay check-ins open tickets. Checkout sends a review request. A win-back code goes out on day 60. All on one guest profile.
Two paths: what happens when the stay went great, and what happens when it didn't. Both run on their own.
Great stay
Check-in
Room 412 · 4 nights · OTA booked
Mid-stay tap
Night 2 · 5★ · no follow-up needed
Tripadvisor review
Requested · day after checkout
Direct-book offer
Day 60 · 15% off · by email
Stay #2 direct
Booked on your site · OTA bypassed
Rough stay caught early
Check-in
Room 207 · 3 nights
Mid-stay tap
Night 2 · 3★ · wifi flagged
Engineering ticket
Routed by location · SLA 60 min
Bar voucher
Sent by email · on the house
Stay saved
Checkout survey · 5★ · no public review
A mid-stay check-in and a checkout survey.
In-room QR, a tablet at the desk and email, so guests answer where they already are. A 3★ on night 2 opens a ticket before the wifi complaint becomes a Tripadvisor review.
Explore Surveys
Ask for the review after a great stay.
After checkout, guests who loved it get a review request with a link to your Google or Tripadvisor page. Collect written testimonials too, approve them and show them on your site.
Explore Testimonials
Mid-stay issues, routed to the right team.
Wifi goes to engineering, the bathroom to housekeeping, the bill to the front office. Each team has its own response time, and a follow-up survey at checkout closes the loop.
Explore Ticketing
Win-back codes for the next stay.
A day-60 code for booking direct, single-use and locked to the guest. A recovery offer can go out the same night an issue is reported.
Explore Coupons
A reason to book direct, no app required.
Wallet-pass loyalty across properties. Points are earned per stay and redeemed at any property.
Explore Loyalty
The guest, not just the reservation.
Daniel stays 4 nights twice a year. Allergic to feathers. Loves a high-floor room. All on the same profile — across properties, across stays.
Explore Contacts
Save the stay on night 2
A guest taps 3★ on the in-room tablet during a wifi outage. A ticket reaches engineering with an owner, and the duty manager sends a drafted apology with a bar voucher. Wifi's back by midnight. Checkout survey: 5★.
Skip the OTA on the next stay
A guest checks out after a great stay. 30 days later, a friendly email with no ask. On day 60, a personal 15% off code for booking direct, so you keep the commission.
Review requests after a great stay
A guest scores the stay 5★. The day after checkout, they get a thank-you email asking for a review, with a link to your Tripadvisor or Google page.
Informly AI reads every written answer for sentiment, urgency and the reason behind the score, then drafts a reply you can edit and send.
Example data · last 30 days · all properties
AI insights
Sentiment trend · 30d
+9%54%
Positive
28%
Neutral
18%
Negative
Reasons · from written answers
5 of 14Top reason this week
Wifi, up 6pt at Downtown. Most comments mention evenings on the upper floors.
Top quotes · this week
"Daniel checked in late, room was upgraded, manager called the next day. Easy 5★."
"Wifi dropped on three calls. The bar voucher was a nice touch but I had to ask."
"The bed. The breakfast. The bathtub. Coming back in spring for sure."
Sentiment score
+0.58
+0.06
Promoters
54%
+3pt
Detractors
18%
−2pt
Mid-stay save rate
83%
+9pt
Apple Wallet and Google Wallet carry the guest loyalty card, Slack gets the mid-stay alerts, and Square connects your bar or restaurant.
Apple Wallet
Guest loyalty pass, no app
Google Wallet
Guest loyalty pass, no app
Slack
Mid-stay alerts for the duty manager
Square
Bar and restaurant sales add loyalty points
Works with your point of sale or online store. More integrations on the way.
NPS by property, star rating by channel, mid-stay saves and direct-booking codes redeemed. Spot the property slipping before it shows up in next month's reviews.
Example data · all properties · last 30 days
GM dashboard
NPS
58
+5
Save rate
83%
+9pt
Direct re-book
$24.1K
+18%
NPS by property
Star rating by channel
Informly is pre-launch. We're building it with a small group of founding hotels, from boutique to small chains. If you're tired of paying commission on guests who already stayed with you, this is the program below.
A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.
Free forever
Every module for one location, free for as long as you like.
Per location, per month
Local pricing by country
Everything in Free, plus more locations, every integration and team controls.
Restaurants
Tabletop surveys, wallet-pass loyalty and review requests
See restaurants
Medical clinics
Post-visit surveys and follow-up tickets
See medical clinics
Retail
Receipt-QR feedback and cross-store loyalty
See retail
Salons & beauty
Booking-cycle loyalty and win-backs for lapsed clients
See salons & beauty
Gyms & fitness
Onboarding NPS and members at risk of leaving
See gyms & fitness
Auto workshops
Post-service surveys and service-cycle loyalty
See auto workshops
Ecommerce
Post-delivery feedback and repeat-purchase referrals
See ecommerce
Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.
Free planEvery module includedUpgrade when you grow
