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Post-treatment SMS, wallet-pass treatment cards, milestone reviews on Google + RealSelf, and a gentle re-engagement flow for clients who paused mid-package. Wired to Boulevard, Mindbody, Fresha.
Aurora Skin Clinic
HydraFacial · 6-treatment pkg
Member
Elena V.
Treatments
4 / 6
Next session
Sun 3:30 PM · Eva
Mid-package nudge · Elena · 4/6
Hasn't booked session 5 · gentle reminder + slot list sent
Catch the pause
Client missed session 5? Gentle nudge before they drop the package.
Google + RealSelf
5★ post-treatment surveys auto-route to the right beauty platform.
Treatment pass
Wallet pass tracks package progress + birthday treats.
Per location · same day
Connect Boulevard, print the QR, you're live.
Elena paid for 6 HydraFacials. Did 4. Got busy. Three months later the package expires, she resents you a little, and never re-books. The most predictable money-leak in your business.
Your best work — proof of results — sits in a folder on the front-desk computer. Never shared, never embedded, never converted into a new booking.
Google reviews are generic. Aesthetics buyers research on RealSelf, ZocDoc, and Aedit. If your reviews aren't there, you're invisible to high-intent traffic.
Treatment notes in Boulevard. Before-and-after photos on the front-desk PC. Reviews on three platforms. We replace all of it.
Boulevard for booking. Photos on a PC. Reviews on three sites. Mid-package nudges in nobody's job description.
Wallet pass shows sessions 4 of 6. Mid-package nudge fires automatically. 5★ post-treatment routes to RealSelf. Before/after gets one-tap publish to Instagram.
Package completed
Session 1 booked
Elena · 6-treatment HydraFacial pkg · 12:00
Post-session survey
5★ · "Skin felt amazing"
Pass updates · 1 of 6
Wallet pass · auto-stamped from POS
Sessions 2–5 booked
Mid-package nudges sent on schedule
Session 6 · RealSelf review
Photo-pair upload · 5★ · published
Paused package · recovered
Sessions 1–4 done
Elena · 4 of 6 · last session 14 days ago
Day 14 · no session 5
System flags pause · gentle nudge
"Ready for session 5?"
SMS · personal slot list · no pressure
$25 off package extension
Optional · day 28 · single-use
Booked session 5
Re-engaged · 71% of paused packages finish
Treatment-package wallet pass.
Pass shows package progress (4 of 6). Earn sessions per spend. Birthday bonuses. All in Apple Wallet — no app for clients.
Explore Loyalty
Pump 5★ to Google + RealSelf.
Post-treatment 5★ routes to the aesthetics platform you most need to rank on. Photo-pair upload for before-and-after reviews.
Explore Testimonials
Post-treatment SMS. Tap to respond.
Two-question survey lands 2 hours after the session. 1–3★ routes to the manager privately. 5★ routes to RealSelf or Google.
Explore Surveys
Package extensions + mid-package nudges.
$25 off package extension at day 28. Birthday treatment discount. Personal one-click slot list.
Explore Coupons
Aesthetics referrals · both sides.
Friend share link auto-fires after a 5★ rating. Both sides earn store credit when the friend books their first treatment.
Explore Referrals
Elena · package 2 · skin notes.
Treatment history, package status, skin sensitivities, last photo-pair — on one profile across all your locations.
Explore Contacts
Save the paused package
Day 14 with no session 5 booking triggers a gentle nudge. Day 28, a $25-off extension offer if needed. 71% of paused packages finish — instead of expiring as dead-weight liability.
Before-and-after that markets itself
After session 6, client gets a one-tap photo-pair upload + 5★ review request routed to RealSelf. Approved photos auto-queue for Instagram (you approve before posting).
Referral economics that work for aesthetics
Higher-margin services = higher reward tolerances. Personal share link after 5★ rating. Friend books first treatment, both wallet passes get $50 — paid only after the friend completes session 1.
Sentiment, themes, and the quotes worth re-posting — auto-clustered per practitioner and treatment package.
Voice of the client · last 30 days · all locations
AI insights
Sentiment trend · 30d
+13%68%
Positive
20%
Neutral
12%
Negative
Themes · auto-clustered
5 of 12AI suggested action
Pricing perception trending negative on body-contour package — consider clearer value framing in consult.
Top quotes · this week
"After session 4 my skin transformed. Eva is incredible — and the package pricing was honest."
"Pricing felt high for what I got. Maybe I'll try a less aggressive package next."
"Best HydraFacial in town. Coming back monthly."
Sentiment score
+0.68
+0.10
Package complete
71%
+18pt
Photo review %
58%
+12pt
RealSelf reviews
38
+12
Boulevard · Mindbody · Fresha · Zenoti · Pabau — all join via webhook + REST API.
Google Business
Route review requests · monitor average
RealSelf
Aesthetics-specific review routing
Square Appointments
Auto-stamp packages from booking events
Stripe
Package extension charges · folio credits
Twilio
Post-treatment SMS · mid-package nudges
Concierge messaging · session reminders
Apple Wallet
Package pass · birthday treatments
Google Pay
Package pass · birthday treatments
Before/after auto-publish · approval flow
Boulevard · Mindbody · Fresha · Zenoti · Pabau · Vagaro · Booker — all supported.
Package completion rate by service, NPS by provider, review average by platform. Spot the paused package before it expires.
Aurora Skin · last 30 days
Owner dashboard
NPS
74
+7
Package complete
71%
+18pt
RealSelf reviews
38
+12
Completion rate by service
Reviews by platform
Informly is pre-launch. We're working hand-in-hand with 20 founding spas — single-location through 5-location chains — to ship what aestheticians actually want. If you're tired of packages expiring unfinished, this is the program below.
A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.
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Everything you need to run a real CX program — without paying a cent.
Per location, per month
Local pricing by country
Everything in Free, plus scale, integrations, and the controls multi-location customers need.
Still here? You might be one of our first 100.
Founding customers get every paid feature free for a year.
Restaurants
Tabletop surveys + loyalty wallet passes + Google review pump
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Hotels
Mid-stay surveys + direct-book win-backs + OTA review routing
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Medical clinics
Post-visit CSAT + no-show recovery · HIPAA-handleable
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Salons & beauty
Chair-side surveys + booking-cycle loyalty
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Gyms & fitness
Onboarding NPS + churn-risk segments
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Auto workshops
Post-service surveys + appointment-cycle loyalty
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Retail
Receipt-QR feedback + cross-store loyalty
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