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For ecommerce

Delivery isn't the end. It's the start of the next order.

A survey after each order, a review ask when they love it, a referral link to share and a coupon when they go quiet. Connected to Shopify and WooCommerce. Every package opens the next order.

  • Works with Shopify · WooCommerce
  • Starts when the order is fulfilled
  • Written and video reviews
Order · #FS-1248Field & Stone

Delivered · 2:14 PM today

Maya R. · Brooklyn · 3 items · linen throw + 2 candles

3 days later · email

Hi Maya, how's the linen throw? One tap to rate it:

Thank you! Share your link and you and a friend each get $15 off the next order:

Share your link →
Refer · 2 friends pending+$30 credit

5★ · Maya · linen throw

Review asked · referral link sent · repeat-order coupon scheduled

After the order

Survey on day 3

A fulfilled order starts a short survey, a few days after it ships.

Referrals

Both sides rewarded

A buyer who loves it shares a link · they and a friend each get $15.

Reviews

Asked at the right time

A high score gets the review ask · approved reviews show on your site.

Repeat orders

Win-back on autopilot

A buyer who goes quiet gets a personal, single-use coupon.

What ecommerce struggles with

Three reasons a great first order never turns into a second.

"Delivered," and then silence.

Tracking marks delivered. No follow-up. You don't know if they loved it, hated it, or it's sitting in a return pile. The best moment to hear from them passes unused.

Repeat orders stay flat.

Your ad costs keep climbing. The fix is repeat orders, but there is no nudge at the right moment, only a monthly newsletter that few people open.

Review asks get ignored.

"Tag us!" on the packing slip is a hope. Influencers are expensive. Real reviews from real buyers, at the moment they love the product, feel out of reach.

Post-purchase consolidation

Five tabs open, or one buyer record.

Your store knows the order. The carrier knows the delivery. The newsletter goes to everyone. Nothing knows how the buyer felt when the box was opened.

Before · today6 systems · 0 talking

Buyer data scattered across systems.

Orders in your store. Delivery with the carrier. Email blasts in one tool, reviews in another, and photo hopes on Instagram.

  • Delivered · no follow-up · no review ask
  • Repeat-purchase nudges blast everyone the same day
  • Review asks live on the packing slip
With Informlyone buyer record

One buyer record that knows the order.

A fulfilled order starts the survey. A high score gets a review ask and a referral link. A buyer who goes quiet gets a win-back coupon.

  • A fulfilled order sends a survey 3 days later
  • Quiet buyers get a personal coupon to come back
  • Approved reviews show on your site
The order-to-repeat loop

Two flows, running for each buyer.

Delivery to repeat order

Step 1

Fulfilled

Maya · linen throw · 2:14 PM today

Surveys

Survey · day 3

"How's the throw?" · 1-tap rating

Testimonials

5★ + review ask

Written or video review

Referrals

Referral · $15+$15

Personal link · both sides get $15

Step 5

Repeat-order coupon scheduled

Sent 30 days after delivery

90-day silence to win-back

Step 1

Gone quiet

Maya · no orders in 90 days

Surveys

Win-back email

"We have new candles you'll love"

Coupons

20% coupon · 7 days

Single-use · expires Sunday

Contacts

Reminder before it expires

One follow-up email

Step 5

Repeat purchase · $86

Coupon redeemed · back on the record

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Delivery to review

Maya's linen throw arrives Tuesday. Her review is on your site by Friday.

Shopify marks the order fulfilled. Three days later a one-question survey lands. Maya taps 5★, and the next screen asks for a short review. You approve it, and it shows on the product page.

  • Fulfilled · Tuesday 2 PM
  • Survey · day 3
  • 5★ + review ask
  • Review live on product page

A friend who actually buys

A 5★ buyer invites a friend, and both get $15.

After a high score, the buyer sees a personal share link. The friend orders through it and both get their reward. You see exactly which referral led to which order.

  • NPS 9-10
  • Personal share link
  • Friend order ships
  • Both rewarded

Win-back that feels personal

Ninety days quiet, then a personal note and a coupon.

When a buyer goes quiet, a win-back email mentions what they bought last, with a single-use coupon that expires in 7 days. Your newsletter keeps doing the broadcasts.

  • 90-day silence
  • Win-back email
  • 20% coupon · 7 days
  • Reminder before it expires
  • Repeat purchase · $86
Informly AI

What buyers write, read for you.

Informly AI reads every written answer for sentiment, urgency and the reason behind it. Shipping complaints rise to the top first.

Voice of the buyer · last 30 days · all SKUs

AI insights

Example data

Sentiment trend · 30d

+13%
30 days agoToday

66%

Positive

22%

Neutral

12%

Negative

Themes · auto-clustered

5 of 9
  • Product quality34%+6pt
  • Shipping speed23%+5pt
  • Packaging unboxing19%+4pt
  • Size / fit14%−2pt
  • Color accuracy10%+1pt

AI drafted reply

"Sorry your mug took 11 days, Ravi. That's on us, and your next order ships free." Ready for you to edit and send.

Top quotes · this week

  • Maya R.· Brooklyn · linen throw★★★★★

    "Box itself was beautiful. The throw is even softer than the photos. Already telling friends."

  • Ravi K.· Austin · ceramic mug★★☆☆☆

    "Shipping took 11 days. App said 3-5. Will think twice next time."

  • Theo M.· SF · candles · repeat★★★★★

    "Bought for myself, kept gifting to friends. Repeat-bought 4 times this year."

Open verbatim feed · 514 →

NPS

62

+7

Repeat rate

34%

+16pt

Referral conv.

31%

+12pt

Review rate

23%

+20pt

DTC stack

Works with the store you already run.

Connect Shopify or WooCommerce and every order can start the next step. Slack keeps your team in the loop.

Shopify

Orders and customers come in · a fulfilled order can send a survey

WooCommerce

Orders and customers from your store

Square

In-person sales from pop-ups and shops

Slack

Tells your team when a low score or ticket lands

Apple Wallet

Loyalty card on the phone, with push updates

Google Wallet

Loyalty card on the phone, with push updates

Works with your point of sale or online store. More integrations on the way.

Analytics

Every product and every channel in one view.

Scores by product, repeat orders, referral revenue and reviews collected. Spot the product dragging your score down before the next batch ships.

  • NPS per SKU and per channel
  • Written and video reviews collected
  • Referral revenue and repeat orders

All SKUs · last 30 days

Customer dashboard

Example data

NPS

62

+7

Repeat 90d

34%

+16pt

Referral rev.

$41.2K

+38%

NPS by SKU

  • Linen throw
    74
  • Candle trio
    68
  • Ceramic mug
    61
  • Wool blanket
    52
  • Beeswax wraps
    38

Reviews collected

  • Written2184.74
  • Video1424.7
  • Asked to post on Google9623%
Open Beeswax wraps drilldown
Be a founding brand

We're looking for founding brands to build this with.

Informly is pre-launch. We're building it with a small group of founding DTC brands, from single-product startups to larger subscription stores, so it ships what founders and CX leads actually want. If you're tired of one-and-done buyers, this is the program below.

  • Every paid feature, free, for a full year
  • A founding price you keep after year one
  • A direct line to the founders
  • First look at new modules before public launch
  • A real say in what we build next
  • In return, a short monthly feedback call
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
Ecommerce FAQ

Questions DTC founders ask.

Shopify and WooCommerce today, plus Square for in-person sales. Orders and customers come in on their own, and a fulfilled order can start a survey. More integrations are on the way.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow