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For ecommerce

Delivery isn't the end. It's the start of the next order.

Post-delivery NPS, photo-review pumps, repeat-purchase referrals, win-back coupons on cart-cadence drop — wired to Shopify, WooCommerce, BigCommerce, Klaviyo. Every package opens a relationship.

  • Wired to Shopify · Woo · BigCommerce
  • Delivery-confirmation triggered
  • Photo-review pump · UGC ready
Order · #FS-1248Field & Stone

Delivered · 2:14 PM today

Maya R. · Brooklyn · 3 items · linen throw + 2 candles

3 days later · email + SMS

Hi Maya — how's the linen throw? Photo + 1-tap rating below:

Beautiful! Mind sharing on Instagram? You + a friend each get $15 off next order:

Share with photo →
Refer · 2 friends pending+$30 credit

5★ · Maya · linen throw

Photo-UGC captured · referral link sent · repeat-buy coupon scheduled

Post-delivery

NPS day 3 · auto-fired

Carrier delivery-confirmation triggers a 1-tap NPS · per-SKU rating.

Referrals

31% of friends buy

5★ buyer invites · both get $15 · paid only after friend's delivery.

Photo UGC

23% capture rate

5★ prompt with one-tap photo upload · auto-flows to PDP + Meta ads.

Repeat rate

18% → 34% in 90 days

Win-back coupon on cart-cadence drop · Klaviyo handoff for browse retarget.

What ecommerce struggles with

Three reasons a great first order never turns into a second.

"Delivered" — and then silence.

Tracking marks delivered. No follow-up. You don't know if they loved it, hated it, or it's sitting in a return pile. The most teachable moment of the entire purchase passes unused.

Repeat-purchase rates flat at 18%.

Your CAC keeps climbing. The fix is repeat orders. But you have no automated nudge at the right moment — only a generic monthly newsletter that 2% open.

UGC requests get 3% response.

"Tag us!" in the packing slip is a hope, not a system. Influencers are expensive. Real photo-reviews from real customers — at scale — feel impossible.

Post-purchase consolidation

Shopify in one tab, Klaviyo in another — or one buyer record.

Shopify knows the order. The carrier knows the delivery. Klaviyo blasts the newsletter. Nothing knows the moment the box was opened. We do.

Before · today6 systems · 0 talking

Buyer data scattered across systems.

Orders in Shopify. Delivery in carrier APIs. Email blasts in Klaviyo. UGC hopes on Instagram. Reviews siloed in Yotpo.

  • Delivered · no follow-up · no review ask
  • Repeat-purchase nudges blast everyone the same day
  • UGC asks live in the packing slip · 3% response
With Informly1 platform · 6 modules

One buyer record · delivery-aware.

Delivery confirmation fires post-delivery NPS. 5★ routes to photo-UGC + referral. Cart-cadence drop fires win-back coupon.

  • Delivery confirmation fires NPS 3 days later
  • Repeat-purchase rate 18% → 34% within 90 days
  • Photo-UGC 23% capture rate · auto-flows to homepage
The order-to-repeat loop

Two flows · on autopilot · per buyer.

Delivery to repeat order

Step 1

Delivered

Maya · linen throw · 2:14 PM today

Surveys

NPS · day 3

"How's the throw?" · 1-tap rating

Testimonials

5★ + photo prompt

Photo-UGC · 23% capture rate

Referrals

Referral · $15+$15

Personal link · both sides get $15

Step 5

Repeat-order coupon scheduled

30-day repeat-rate jumps to 34%

90-day silence to win-back

Step 1

Cart-cadence drop

Maya · no orders in 90 days

Surveys

Win-back email

"We have new candles you'll love"

Coupons

20% coupon · 7 days

Single-use · expires Sunday

Contacts

Browse-abandon retarget

Klaviyo flow handoff

Step 5

Repeat purchase · $86

31% win-back conversion at 14 days

The platform · ranked for DTC

The six modules that turn one delivery into a repeat buyer.

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Delivery to UGC photo

Maya's linen throw arrives Tuesday → photo-review live by Friday.

Carrier marks delivered. Day 3, an NPS lands. Maya taps 5★. The next message asks for a photo with a one-tap upload. 23% of 5★ buyers actually post a photo — and those photos auto-flow to product pages and Meta ads.

  • Delivered · Tuesday 2 PM
  • NPS · day 3
  • 5★ + photo prompt
  • UGC live on PDP + Meta

Friend-refers-friend that converts

5★ buyer invites a friend → both get $15 → 31% of friends buy.

After NPS 9-10, the buyer sees a personal share link. Friend gets a unique URL with both names. When friend's order ships, both wallets auto-credit. End-to-end attribution — you see exactly which referral led to which order.

  • NPS 9-10
  • Personal share link
  • Friend order ships
  • Both wallets credited

Win-back that actually wins back

90 days silent → personal nudge + coupon → 31% return rate.

Cart-cadence drop fires a win-back email referencing the buyer's last category. Single-use coupon, expires 7 days. Browse-abandon retarget hands off to Klaviyo. 31% of targeted buyers place a new order within 14 days.

  • 90-day silence
  • Win-back email
  • 20% coupon · 7 days
  • Klaviyo retarget flow
  • Repeat purchase · $86
AI on every delivery

What buyers say · per SKU · per channel.

Sentiment, recurring themes, and the shipping complaints you need to fix before this week's NPS tanks.

Voice of the buyer · last 30 days · all SKUs

AI insights

Live

Sentiment trend · 30d

+13%
30 days agoToday

66%

Positive

22%

Neutral

12%

Negative

Themes · auto-clustered

5 of 9
  • Product quality34%+6pt
  • Shipping speed23%+5pt
  • Packaging unboxing19%+4pt
  • Size / fit14%−2pt
  • Color accuracy10%+1pt

AI suggested action

Shipping-speed complaints +5pt on West Coast — recommend switching carrier on orders > $80 west of MST.

Top quotes · this week

  • Maya R.· Brooklyn · linen throw★★★★★

    "Box itself was beautiful. The throw is even softer than the photos. Already telling friends."

  • Ravi K.· Austin · ceramic mug★★☆☆☆

    "Shipping took 11 days. App said 3-5. Will think twice next time."

  • Theo M.· SF · candles · repeat★★★★★

    "Bought for myself, kept gifting to friends. Repeat-bought 4 times this year."

Open verbatim feed · 514 →

NPS

62

+7

Repeat rate

34%

+16pt

Referral conv.

31%

+12pt

UGC capture

23%

+20pt

DTC stack

Wired to your storefront + comms stack.

Shopify · WooCommerce · BigCommerce · Magento · Stripe Checkout — all join via webhook + REST API.

Shopify

Orders · webhook trigger · ReCharge

WooCommerce

Orders · post-delivery NPS

BigCommerce

Multi-channel orders + reviews

Shippo

Delivery confirmation trigger

ShipStation

Tracking events → NPS schedule

Klaviyo

Segment sync · win-back handoff

Mailchimp

Newsletter · seasonal campaigns

Twilio

SMS NPS · referral invites

WhatsApp

Order updates · LATAM/EU

Instagram

UGC capture · social proof

TikTok Shop

Order sync · creator referrals

Meta Ads

UGC auto-flow to ad library

Stripe

Subscriptions · refunds

Slack

CX alerts · 1-6 NPS routing

Shopify · WooCommerce · BigCommerce · Magento · Stripe Checkout · Recharge · Bold Subscriptions — all supported.

Analytics

Every SKU — and every channel — in one view.

NPS per SKU, repeat-purchase rate by channel, referral revenue, and UGC capture rate. Spot the SKU bleeding NPS before the Meta ads pause themselves.

  • NPS per SKU and per channel
  • Review average across Google · Meta · TikTok Shop
  • Referral revenue · UGC capture rate · LTV

All SKUs · last 30 days

Customer dashboard

Live

NPS

62

+7

Repeat 90d

34%

+16pt

Referral rev.

$41.2K

+38%

NPS by SKU

  • Linen throw
    74
  • Candle trio
    68
  • Ceramic mug
    61
  • Wool blanket
    52
  • Beeswax wraps
    38

Review average by platform

  • Google2184.74
  • Meta1424.7
  • UGC posts9623%
Open Beeswax wraps drilldown
Be a founding brand

We're picking 20 brands to build this with.

Informly is pre-launch. We're working hand-in-hand with 20 founding DTC brands — single-product startups through 8-figure subscription customers — to ship what founders and CX leads actually want. If you're tired of one-and-done buyers, this is the program below.

  • Every paid feature, free, for a full year
  • Direct Slack channel with the founders
  • Locked-in 40% lifetime discount when the year ends
  • Your brand name on the wall · permanently
  • First call on every new module before public launch
  • Honest reciprocity: 30-min monthly product calls
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
Ecommerce FAQ

Questions DTC customers actually ask.

Shopify, WooCommerce, BigCommerce, Magento, Stripe Checkout, Recharge, and Bold Subscriptions out of the box. Anything else with a webhook is connectable. Order events and delivery-confirmation webhooks fire NPS within minutes.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

Start free in under five minutes. No credit card. No setup call required.

Free planNo credit cardUpgrade anytime