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Testimonials

Turn happy customers into reviews — without ever asking awkwardly.

Auto-route 5★ survey responses to a review request on Google, Yelp, or Facebook. Capture testimonials with a one-tap form. Approve, then publish to your site — or embed anywhere.

  • Auto-fire from 5★ surveys
  • Sync to Google, Yelp, Facebook
  • Embed widgets anywhere

Wall · last 30 days

4.86 · 312 reviews
  • Maria K.

    Google

    "Coffee was perfect. Staff remembered my name on visit two. Loyalty stamps are a nice touch."

  • Daniel R.

    Yelp

    "Best espresso Downtown. Loyalty card on my phone — no more wallets full of paper cards."

  • Sara A.

    Facebook

    "Birthday discount arrived in my Apple Wallet exactly on the day. Felt thought of."

Review request fired · 5★ from Maria

Routed to Google Business · auto-sent via SMS · 09:43

Trigger

5★ survey

Request fires the second a happy response lands.

Platforms

Google · Yelp · Facebook

Route by customer preference or by your priority.

Approval

One-click

Approve, edit, or skip — before anything goes public.

Embed

Anywhere

Drop a one-line widget on your site, menu, or footer.

The status quo

Three reasons your star average isn't where it should be.

Happy customers forget to review.

They had a great visit. They told their friend. They never wrote it down. Two weeks later you remember to ask — too late, momentum is gone.

Asking everyone backfires.

Mass review-request emails pull in the bad ones too. One angry detractor lands on Google before five happy customers think to leave one. Your star average dips.

Reviews scatter across 6 platforms.

Google, Yelp, Facebook, Tripadvisor, Trustpilot, your own site. You can't see them in one place. You can't reuse them anywhere. They never make it to your homepage.

How it works

From a happy customer to a public 5★ — without the awkward ask.

Step 01

Detect the happy moment.

A 5★ survey response, a loyalty tier-up, a referral that converted — these are the moments your customer is most ready to write a review.

Step 02

Ask the right way, on the right platform.

Send a one-tap review request via SMS or email. Customer picks Google, Yelp, Facebook, or writes on your site — your priority order, their preference.

Step 03

Review, approve, edit if needed.

Reviews land in a dashboard inbox. Approve in one click, edit typos, or skip. Your team controls what goes public — nothing auto-publishes without sign-off.

Step 04

Publish anywhere — once.

One approved testimonial becomes a Google review, an embedded widget on your site, a quote in your menu PDF, and a card in your monthly newsletter. Capture once, reuse forever.

Inside Testimonials

Collection, approval, publishing — in one continuous loop.

One-tap request — no copy-paste from your CRM.

Customer taps a link, picks stars, writes a sentence, hits submit. No login, no signup, no friction. Works on every channel where your customer already is.

  • SMS · email · QR · post-payment screen · in-app
  • Pre-filled name, location, and visit context
  • 12 languages, auto-detected from browser locale

Request page · phone preview

Brew & Bean

Maria, how was your visit on Tuesday?

1234
Why a platform

Asking on Tuesday for a Saturday visit doesn't work. Here's what does.

Every successful review comes from a happy moment caught by another module. Three triggers do almost all the work.

Trigger

Survey response · 5★

Customer just had a great visit

Trigger

Loyalty tier-up · Gold

Member is at peak engagement

Trigger

Referral conversion

Referrer just brought in a new customer

Integrations

The platforms your customers actually use.

Google Business

Auto-route review requests

Yelp

Push approved reviews

Facebook

Sync page recommendations

Tripadvisor

For hospitality + travel

Trustpilot

B2B credibility scores

Twilio

SMS review request delivery

WhatsApp

Native business message

Mailchimp

Email review campaigns

Plus REST API and webhooks — import reviews from any platform that exposes an event stream.

Analytics

Your reputation, in one dashboard — by platform and by location.

Star average, new reviews per week, response rate, and the themes your customers can't stop talking about. Spot the location that's slipping before it shows up in the average.

  • Star average by platform and location
  • Review velocity — week over week
  • Auto-extracted themes + sentiment direction

Reviews · last 30 days

Reputation health

Live

Star avg

4.86

+0.12

New reviews

312

+18%

Response rate

94%

+5pt

By platform

  • Google Business2184.91
  • Yelp644.72
  • Facebook244.83

By location

  • Downtown142 reviews4.93
  • Marina96 reviews4.84
  • Eastside74 reviews4.71
Open review themes
Why Informly

How we compare to a DIY ask — and a single-tool review SaaS.

The asking is easy. The trigger, the routing, the approval, and the reuse — that's where most programs fall apart.

Capability
Informly
DIY ask
Single-tool review SaaS
Auto-fire request from 5★ survey response
Limited
Multi-platform routing (Google · Yelp · Facebook · …)
Manual
Approval workflow before publishing
Manual
Premium tier
Embeddable widgets (carousel · grid · star badge)
Build it
AI theme extraction + sentiment by location
Premium tier
Auto-pulled into the same customer profile
Auto-reward referrers who write a review
SEO-ready JSON-LD for Google rich results
Hand-code
Cost at 3 locations
Included in plan
Time + scattered
Per-location fees
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
FAQ

Questions worth answering up front.

Yes — Google's policy is that you cannot solicit reviews only from customers you predict will leave good ones. Informly's default flow is compliant: we ask everyone for feedback via Surveys; only the public review request to Google is offered to all respondents. The triage of "who gets routed to which platform" is informed by their score, but the door to Google is open to anyone who wants to walk through it.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

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