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Testimonials

Turn your best customers into reviews, without the awkward ask.

Turn 5★ survey responses into a request that links to your Google page. Capture testimonials with a one-tap form, then approve and embed them on your site.

  • Auto-fire from 5★ surveys
  • Links to your Google page
  • Embed widgets anywhere

Wall · last 30 days

4.86 · 312 reviews
  • Maria K.

    Google

    "Coffee was perfect. Staff remembered my name on visit two. Loyalty stamps are a nice touch."

  • Daniel R.

    Google

    "Best espresso Downtown. Loyalty card on my phone — no more wallets full of paper cards."

  • Sara A.

    Your site

    "Birthday discount arrived in my Apple Wallet exactly on the day. Felt thought of."

Review request fired · 5★ from Maria

Google review link · sent by email · 09:43

Trigger

5★ survey

The request goes out after a great survey response.

Where it goes

Google + your site

A link to your Google page, or your own testimonial wall.

Approval

One-click

Approve, edit, or skip — before anything goes public.

Embed

Anywhere

Drop a one-line widget on your site, menu, or footer.

The status quo

Three reasons your star average isn't where it should be.

Your best customers forget to review.

They had a great visit. They told their friend. They never wrote it down. Two weeks later you remember to ask — too late, momentum is gone.

Asking everyone backfires.

Mass review-request emails go out at random. One angry customer lands on Google before five regulars think to leave one, and your star average dips.

Reviews scatter across 6 platforms.

Kind words sit in emails, DMs and comment cards. You can't see them in one place or reuse them, so they never make it to your homepage.

How it works

From a great visit to a public 5★, without the awkward ask.

Step 01

Catch the great moment.

A 5★ survey response, a loyalty tier-up, a referral that converted — these are the moments your customer is most ready to write a review.

Step 02

Ask the right way, in the right place.

Send a one-tap review request by email. The customer leaves a review on your Google page or writes a testimonial on your site.

Step 03

Review, approve, edit if needed.

Reviews land in a dashboard inbox. Approve in one click, edit typos, or skip. Your team controls what goes public — nothing auto-publishes without sign-off.

Step 04

Publish anywhere — once.

One approved testimonial becomes a widget on your site, a quote on your menu and a card in your newsletter. Capture it once and reuse it.

Inside Testimonials

Collection, approval, publishing — in one continuous loop.

A one-tap request, sent for you.

The customer taps a link, picks stars, writes a sentence and hits submit, without logging in or signing up.

  • Email · QR code · link · SMS coming soon
  • Pre-filled name, location, and visit context
  • Text or a short video

Request page · phone preview

Brew & Bean

Maria, how was your visit on Tuesday?

1234★
Why a platform

Asking on Tuesday for a Saturday visit doesn't work. Here's what does.

Every good review starts with a great moment caught by another module. Three triggers do almost all the work.

Trigger

Survey response · 5★

Customer just had a great visit

Trigger

Loyalty tier-up · Gold

Member is at peak engagement

Trigger

Referral conversion

Referrer just brought in a new customer

Integrations

Ask at the right moment, after the sale.

Shopify

Ask for a review after an order

WooCommerce

Ask for a review after an order

Square

Ask for a review after an in-store sale

Slack

Post new testimonials to a channel

Review requests link straight to your Google page. Past reviews come in by CSV import. More integrations on the way.

Analytics

Your reputation, in one dashboard — by platform and by location.

Star average, new reviews per week, response rate, and the themes your customers can't stop talking about. Spot the location that's slipping before it shows up in the average.

  • Star average by platform and location
  • Review velocity — week over week
  • Auto-extracted themes + sentiment direction

Reviews · last 30 days

Reputation health

Example data

Star avg

4.86

+0.12

New reviews

312

+18%

Response rate

94%

+5pt

By source

  • Your review form2184.91
  • Imported by CSV644.72
  • Video testimonials244.83

By location

  • Downtown142 reviews4.93
  • Marina96 reviews4.84
  • Eastside74 reviews4.71
Open review themes
Why Informly

How we compare to a DIY ask — and a single-tool review SaaS.

The asking is easy. The trigger, the routing, the approval, and the reuse — that's where most programs fall apart.

Capability
Informly
DIY ask
Single-tool review SaaS
Auto-fire request from 5★ survey response
Limited
Review requests that link to your Google page
Manual
Approval workflow before publishing
Manual
Premium tier
Embeddable widgets (carousel · grid · star badge)
Build it
Informly AI reads sentiment and reason
Premium tier
Auto-pulled into the same customer profile
Auto-reward referrers who write a review
SEO-ready JSON-LD for Google rich results
Hand-code
Cost at 3 locations
Included in plan
Time + scattered
Per-location fees
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
FAQ

Questions worth answering up front.

Yes. Google's policy says you can't ask only the customers you expect to leave good reviews. Informly's default flow follows it: everyone gets the survey, and the link to your Google page is offered to anyone who wants to use it.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow