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Informly
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Surveys

Find out what your customers actually think — at the moment it matters.

Tap-to-respond surveys at the table, the counter, the chair, the check-in. Then turn every response into a follow-up — a coupon, a review request, a ticket, a loyalty stamp — automatically.

Start for freeSee how it works
  • Free forever for 1 location
  • No card required
  • Ship your first survey in 10 minutes
Brew & Bean · Downtown
2 of 2

How was your visit today?

Takes 5 seconds. Helps us a lot.

Tablet at table 7also: SMS · QR · email

5★ response · automation fired

Review request queued · Referral invite scheduled

Setup time

Under 10 min

Pick a template, paste a brand color, go.

Channels included

5

Tablet · SMS · Email · QR · Web embed.

Auto-actions

Every response

Low score? Ticket. High score? Review request.

First response

Same hour

QR codes deploy on the receipt, the table, the chair.

The status quo

Most "survey tools" leave you with three problems.

You're flying blind between visits.

The unhappy customer left. You'll only hear about it on Google two weeks later — when it's too late to recover them.

Responses sit in a spreadsheet.

Even when you collect feedback, it lives in a survey tool that doesn't talk to your coupons, your reviews, or your CRM. Nothing happens.

Response rates die after week 2.

Long-form, email-only surveys hit a 4% response rate and trend down. You stop trusting the data and stop sending them.

How it works

From signup to first response — same afternoon.

Step 01

Pick a template, edit two words.

20+ proven templates for restaurants, salons, clinics, retail, and B2B. Or start from a blank canvas — questions, ratings, branching, all in one drag-and-drop builder.

Step 02

Ship it where customers already are.

Same survey, 5 channels: tablet at the table, QR on the receipt, SMS after the visit, email, embedded web. Pick one or send to all.

Step 03

Every response triggers an action.

5★? Send a review request and a referral invite. 1★? Open a ticket and queue a recovery coupon. No human in the loop, no copy-paste between tools.

Step 04

Watch the loop close — by location.

NPS by location, response trends by hour, drivers behind every detractor. Then drill into a single response to see exactly what fired.

Inside Surveys

Every capability you'd expect — and the one most teams skip.

A builder your team can actually use.

All the question types, rating scales, and logic in one canvas — no separate "advanced" mode, no Pro tier locking features.

  • 10+ question types (rating, NPS, multi-select, open text, file upload, …)
  • Re-orderable sections with auto-numbering
  • Live preview on phone, tablet, and desktop

Builder · 4 questions

  • 01Rating★★★★★ 1–5
  • 02NPS0–10 likely to recommend
  • 03Multi-selectWhat went well? (pick any)
  • 04Open textAnything you'd tell the manager?
Why a platform

A survey response isn't the end. It's the trigger.

Every response fans out into the other modules — no Zapier, no CSV exports, no manager forwarding emails to themselves.

Trigger

Survey response · 5★

Happy customer

→ In parallel
Trigger

Survey response · 1–2★

Unhappy customer

→ In parallel
Integrations

Trigger surveys from the tools you already use.

Shopify

Survey on order delivered

Square

Survey on receipt printed

Twilio

Send SMS surveys

Mailchimp

Send email surveys

HubSpot

Sync responses to CRM

Slack

Alert on low NPS

Zapier

Route to 5,000+ apps

Stripe

Survey on payment success

Plus a REST API, webhooks, and Zapier — connect anything that has an HTTP endpoint.

Analytics

NPS by location. Drivers behind every detractor. One dashboard.

Slice NPS by location, day, channel, or staff. Drill into any dip to see the exact responses that caused it — then see what workflows fired in response.

  • NPS trends — daily, weekly, by location
  • Open-text sentiment + theme auto-tagging
  • Exportable to CSV, BigQuery, or your warehouse

Surveys · last 30 days

NPS performance

Live

NPS

62

+4

Response rate

38%

+6pt

Responses

1,420

+22%

Top locations by NPS

  • Marina
    78
  • Downtown
    71
  • Eastside
    65
  • Airport
    58
  • Mall
    49

Top detractor reasons · this week

  • Wait time — 41%
  • Order accuracy — 22%
  • Staff attitude — 18%
Drill in
Why Informly

How we compare to a standalone survey tool.

The survey is the cheap part. The expensive part is what happens after the response.

Capability
Informly
Standalone survey tool
Spreadsheets
Survey builder with branching logic
Multi-channel delivery (SMS, QR, tablet, email)
Email + web
Responses written to a unified customer profile
Manual
Auto-trigger a coupon, review request, or ticket
NPS by location, channel, staff
Add-on
Manual
Open-text sentiment + theme tagging
Premium tier
Free plan with all features
Heavily capped
Cost at 5 locations
1 subscription
5+ tools to wire up
Hours / week
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support
Start for free

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support
See pricing for your country

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FAQ

Questions worth answering up front.

No. Tablet is one of five channels. You can launch in 10 minutes with just a QR code printed on the receipt, an SMS after the visit, or an email. Most teams start with QR + SMS and add tablets later.
Works better with

Surveys is the start. Here's where it goes next.

Coupons

Send a recovery coupon to every detractor, automatically.

Explore

Testimonials

Turn 5★ responses into Google reviews and embedded testimonials.

Explore

Referrals

Ask the happiest customers to bring a friend — at the right moment.

Explore

Ticketing

Auto-open a ticket the second a survey scores 1 or 2.

Explore

Contacts

Every response stitches onto the same customer profile.

Explore

Grow your happy customers.
Recover the unhappy ones.
Starting today.

Start free in under five minutes. No credit card. No setup call required.

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