Surveys

Find out what your customers actually think — at the moment it matters.

Tap-to-respond surveys at the table, the counter, the chair, the check-in. Then turn every response into a follow-up — a coupon, a review request, a ticket, a loyalty stamp — automatically.

Start for free See how it works Browse templates

Free forever for 1 location
No card required
Ship your first survey in 10 minutes

Brew & Bean · Downtown

2 of 2

How was your visit today?

Takes 5 seconds. Helps us a lot.

Tablet at table 7also: QR · email · web

5★ response · automation fired

Review request queued · Referral invite scheduled

Setup time

Under 10 min

Pick a template, paste a brand color, go.

Ways to collect

Tablet · Email · QR · Web embed. SMS soon.

Auto-actions

Every response

Low score? Ticket. High score? Review request.

First response

Same hour

QR codes deploy on the receipt, the table, the chair.

The status quo

Most "survey tools" leave you with three problems.

You're flying blind between visits.

They had a bad visit and said nothing. You hear about it on Google two weeks later, when it's too late to win them back.

Responses sit in a spreadsheet.

Even when you collect feedback, it lives in a survey tool that doesn't talk to your coupons, your reviews, or your CRM. Nothing happens.

Response rates die after week 2.

Long, email-only surveys get few replies, and fewer every month. You stop trusting the data and stop sending them.

How it works

From signup to first response — same afternoon.

Step 01

Pick a template, edit two words.

20+ proven templates for restaurants, salons, clinics, retail, and B2B. Or start from a blank canvas — questions, ratings, branching, all in one drag-and-drop builder.

Step 02

Ship it where customers already are.

Same survey, many ways in: a tablet at the table, a QR code on the receipt, an email after the visit, or a form on your site. SMS is coming soon.

Step 03

Every response triggers an action.

5★? Send a review request and a referral invite. 1★? Open a ticket and queue a recovery coupon. It happens on its own, with nothing to copy between tools.

Step 04

Watch the loop close — by location.

NPS by location, response trends by hour, drivers behind every detractor. Then drill into a single response to see exactly what fired.

Inside Surveys

Every capability you'd expect — and the one most teams skip.

A builder your team can actually use.

All the question types, rating scales, and logic in one canvas — no separate "advanced" mode, no Pro tier locking features.

10+ question types (rating, NPS, multi-select, open text, file upload, …)
Re-orderable sections with auto-numbering
Live preview on phone, tablet, and desktop

Builder · 4 questions

01Rating★★★★★ 1–5
02NPS0–10 likely to recommend
03Multi-selectWhat went well? (pick any)
04Open textAnything you'd tell the manager?

Why a platform

A survey response isn't the end. It's the trigger.

Every response fans out into the other modules, with nothing to export and no one forwarding emails to themselves.

Trigger

Survey response · 5★

A great visit

→ In parallel

Trigger

Survey response · 1–2★

A bad visit they won't mention

→ In parallel

Integrations

Trigger surveys from the tools you already use.

Shopify

Send a survey after an order

WooCommerce

Send a survey after an order

Square

Send a survey after an in-store sale

Slack

Post low scores to a channel

Surveys go out by email, link or QR code today. SMS is coming soon. More integrations on the way.

Analytics

NPS by location. Drivers behind every detractor. One dashboard.

Slice NPS by location, day, channel, or staff. Drill into any dip to see the exact responses that caused it — then see what workflows fired in response.

NPS trends — daily, weekly, by location
Written answers tagged for sentiment, urgency and reason
Exportable to CSV, BigQuery, or your warehouse

Surveys · last 30 days

NPS performance

Example data

NPS

Response rate

38%

+6pt

Responses

1,420

+22%

Top locations by NPS

Marina
78
Downtown
71
Eastside
65
Airport
58
Mall
49

Top detractor reasons · this week

Wait time — 41%
Order accuracy — 22%
Staff attitude — 18%

Drill in

Why Informly

How we compare to a standalone survey tool.

The survey is the cheap part. The expensive part is what happens after the response.

Capability

Informly

Standalone survey tool

Spreadsheets

Survey builder with branching logic

Delivery by QR, tablet, email and web

Email + web

Responses written to a unified customer profile

Manual

Auto-trigger a coupon, review request, or ticket

NPS by location, channel, staff

Add-on

Manual

Written answers tagged for sentiment and reason

Premium tier

Free plan with all features

Heavily capped

Cost at 5 locations

1 subscription

5+ tools to wire up

Hours / week

Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
1 location
Up to 500 contacts
Up to 100 survey responses / month
Core automation workflows
Community support

Start for free

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

All 7 modules
Multi-location support (priced per location)
Unlimited contacts and survey responses
Every automation trigger and action
Shopify, WooCommerce, Square and Slack integrations
Role-based access for regions and teams
Priority support

See pricing for your country

Compare all features

FAQ

Questions worth answering up front.

No. A tablet is just one way in. You can start with a QR code on the receipt, an email after the visit, or a link. SMS is coming soon.

Works better with

Surveys is the start. Here's where it goes next.

Coupons

Send a recovery coupon to every detractor, automatically.

Explore

Testimonials

Turn 5★ responses into Google reviews and embedded testimonials.

Explore

Referrals

Ask your best customers to bring a friend, right after a great visit.

Explore

Ticketing

Auto-open a ticket the second a survey scores 1 or 2.

Explore

Contacts

Every response stitches onto the same customer profile.

Explore

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Start for free Book a walkthrough

Free planEvery module includedUpgrade when you grow

Find out what your customers actually think — at the moment it matters.

How was your visit today?

Most "survey tools" leave you with three problems.

You're flying blind between visits.

Responses sit in a spreadsheet.

Response rates die after week 2.

From signup to first response — same afternoon.

Pick a template, edit two words.

Ship it where customers already are.

Every response triggers an action.

Watch the loop close — by location.

Every capability you'd expect — and the one most teams skip.

A builder your team can actually use.

A survey response isn't the end. It's the trigger.

Trigger surveys from the tools you already use.

NPS by location. Drivers behind every detractor. One dashboard.

How we compare to a standalone survey tool.

Start free. Scale when you're ready.

Free

Growth

Questions worth answering up front.

Surveys is the start. Here's where it goes next.

Hear them. Keep them.Grow with them.

Hear them. Keep them.
Grow with them.