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Coupons

Send the right coupon to the right person, right when it matters.

Personalized, single-use codes sent by email, with SMS coming soon. Triggered by a survey response, a loyalty event, or a manual click, and tracked from send to redemption.

  • Single-use codes — no leak risk
  • 4 delivery channels included
  • Tracked send → redeem
9:42Brew & Bean●●●●●

From · hello@brewandbean.example · now

Hey Maria — sorry your last visit wasn't great. Here's 20% off your next coffee at Brew & Bean Downtown.

BREW-MK-2X8F

Expires in 7 days · single use

Tomorrow ❤️

Unsubscribe anytimeSMS coming soon

Triggered by survey · 2★ from Maria

Recovery coupon fired automatically · BREW-MK-2X8F

Targeting

Per customer

Send to a CRM segment, a survey cohort, or a single name.

Delivery

Email

Email today. SMS is coming soon.

Code

Single-use

Personalized, unguessable, locked to one customer.

Fraud

Single-use

Each code works once, for the customer it was sent to.

The status quo

Three reasons most coupon programs burn money.

WELCOME10 leaks to Reddit in a week.

Generic discount codes get scraped, shared, screenshotted, and applied to every order forever. You watch your margin disappear and you can't turn it off without breaking trust.

You have no idea what worked.

Email tool sent 4,000 codes. POS recorded 280 redemptions. Were they the same people? Was it that campaign? Was it just normal Tuesday traffic? Nobody knows.

The customer who had a bad night never gets a coupon.

By the time someone manually opens the survey tool, exports the response, decides who to send a coupon to, and emails them — the customer has moved on. You miss the window every time.

How it works

From offer to attributed revenue — without spreadsheets.

Step 01

Define the offer once.

Discount %, fixed amount, free item, BOGO, tier-locked, day-of-week-only — set the rule, the expiry, and the single-use behavior in one form.

Step 02

Pick who gets it.

A CRM segment ("detractors this week"), a loyalty cohort ("Gold members on their birthday"), or a single name. Or wire it to fire automatically on a trigger.

Step 03

Send it to their inbox.

By email today, with SMS coming soon. Loyalty members also get a push on their wallet pass.

Step 04

Track every redemption — by source.

When a code is redeemed at the POS, you see the campaign, the trigger, the customer, the location, and the margin impact. Real attribution, not a guess.

Inside Coupons

Built for offers that bring people back.

Make good on a bad visit, automatically.

Send a make-good offer when a survey scores 1 or 2. It goes out while the visit is still fresh, before they decide not to come back.

  • Triggered by survey score, NPS, or ticket open
  • Personalized to the customer and the location
  • Manager gets a Slack message when one goes out

Recovery rule · live

IF Survey score ≤ 2
→ fire 25% off recovery coupon
→ Slack ping the manager
→ open a ticket for follow-up
Why a platform

A coupon is rarely sent by hand. Here's what fires them.

Every coupon you send is the last step of a workflow that started somewhere else in the platform. The modules hand over to each other.

Trigger

Survey response · 1–2★

A bad visit, caught

Trigger

Loyalty event · tier up

Member just hit Gold

Trigger

Contact attribute · birthday

Today is the customer's birthday

Trigger

Segment match · at-risk

No visit in 30 days

Integrations

Redeem where they pay.

Shopify

Codes work at your Shopify checkout

WooCommerce

Orders and customers flow in

Square

Counter sales trigger and track offers

Slack

Post to a channel when a code goes out

Coupons go out by email today. SMS is coming soon. More integrations on the way.

Analytics

Real attribution — not a guess about open rates.

Every redeemed code is tied to the campaign that sent it, the trigger that fired it, the customer who used it, and the location where they paid. Margin lift is calculated automatically.

  • Redemption rate, attribution by source, margin impact
  • A/B test discount %, copy, channel — measure incremental lift
  • Cohort retention — did the redeemer come back?

Coupons · last 30 days

Campaign performance

Example data

Sent

14,820

+18%

Redeemed

3,108

21% rate

Attr. revenue

$51.2K

+12%

Top campaigns · by attributed revenue

  • Birthday — 25% off
    $19.4K
  • Survey recovery
    $12.8K
  • Win-back — free coffee
    $9.6K
  • VIP early access
    $5.8K
  • Manual one-offs
    $3.6K

Cohort retention · recovery coupons

38% of redeemers visited again within 30 days

Baseline (detractors not sent a coupon): 6%

Cohort detail
Why Informly

How we compare to a generic discount tool — and a printed coupon.

The point isn't the coupon. The point is who gets it, when, and whether you can prove it worked.

Capability
Informly
Generic discount tool
Printed coupon
Single-use codes locked to a customer
Premium tier
Delivery by email, with SMS coming soon
Email only
Triggered automatically by a survey / loyalty event
Personalized per customer at scale
Manual
POS-validated at redemption
Some POS
Staff eyeball
Sharing / screenshot fraud blocked
True attribution — campaign → redemption → revenue
Open rates only
Cost to send 5,000 codes
Included in plan
Per-send fees
Printing + handling
Pricing

Start free. Scale when you're ready.

A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.

Free

For getting started

Free forever

Every module for one location, free for as long as you like.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus more locations, every integration and team controls.

  • All 7 modules
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Every automation trigger and action
  • Shopify, WooCommerce, Square and Slack integrations
  • Role-based access for regions and teams
  • Priority support
FAQ

Questions worth answering up front.

Each code is unique to one customer and single-use. Once it's redeemed it's marked spent, so a second attempt or a shared screenshot doesn't work.

Hear them. Keep them.
Grow with them.

Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.

Free planEvery module includedUpgrade when you grow