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For gyms & fitness

Catch churn at week 6 — not at the cancel button.

Onboarding NPS, check-in cadence tracking, churn-risk segments, and win-back coupons — wired to ClubReady, Mindbody, Glofox, Trainerize. The members about to leave become the ones you save.

  • Wired to ClubReady · Mindbody · Glofox
  • Check-in cadence + class fill tracking
  • Multi-location dashboard

Churn risk · this week

42 members flagged

At risk
  • Jordan T.

    Spin · 11d ago

    11d
  • Sara A.

    Lifting · 14d ago

    14d
  • Mateo P.

    Yoga · 9d ago

    9d
  • Lin C.

    Spin · 7d ago

    7d
Cadence drop > 7 daysAuto-segment

Win-back · Jordan T. · 11d gap

Personal class invite + free PT session · SMS sent

Churn risk

Caught at week 6

Check-in cadence drop > 7 days flags the member · saves 71% of cases.

Onboarding

Day-7 NPS

One-tap survey · routes new members to the right coach automatically.

Loyalty

Habit-streak pass

Wallet pass tracks 5 / 30 / 90-day streaks · birthday class pass bonus.

Setup

Per club · same day

Connect ClubReady/Mindbody · onboarding NPS goes live the same afternoon.

What gyms struggle with

Three reasons members churn — and you don't see it coming.

Onboarding is the first 14 days. After that they ghost.

Member joins. Comes 4 times in week 1. Hits a busy week. Misses two classes. Disappears. By the time the "cancel my membership" email hits, it's too late.

You don't know who's about to churn until they do.

Your billing system says everyone's paying. Your check-in data lives elsewhere. The two don't talk. The members about to cancel look identical to the ones who'll renew.

Member-of-the-month is whoever the front desk likes.

No data on who's actually most engaged. No way to systematically reward consistency. Your most loyal members feel invisible, your social posts feel arbitrary.

Front-desk consolidation

Billing in one app, check-ins in another — or one member profile.

Billing system says they pay. Check-in system says they haven't shown in 12 days. Neither system tells the other. We do.

Before · today6 systems · 0 talking

Member data scattered across systems.

Billing in Stripe. Check-ins in ClubReady. Class booking in Mindbody. Reviews on Google. Refer-a-friend on a clipboard.

  • Member stops checking in · system never flags them
  • Onboarding NPS lives in a survey tool nobody opens
  • Referrals happen on Instagram DMs · zero attribution
With Informly1 platform · 6 modules

One member profile · check-in cadence aware.

Check-in gap > 7 days flags the member. Onboarding NPS routes to your team. Win-back coupons fire automatically. Referrals tracked end-to-end.

  • 7-day check-in gap flags member · saved 71% of time
  • Onboarding NPS routes to coach on day 14
  • Friend referral fires both sides · tracked to first visit
The member-journey loop

Two paths · on autopilot · per member.

Onboarding to habit

Step 1

Member joins

Jordan · purchased annual · 24th of month

Surveys

Day 7 NPS

"How's your first week?" · 8/10

Contacts

Coach intro

Auto-pair with onboarding coach · Slack ping

Loyalty

Day 14 milestone

First 5 check-ins · wallet pass badge

Step 5

Habit formed

Day 30 · >2 visits/wk · retention green

Churn caught at week 6

Step 1

Check-in cadence drops

Jordan · 8/mo → 1/mo · 11d gap

Contacts

Auto-flagged at risk

Segment: cadence drop > 7 days

Surveys

Personal SMS · coach

"We miss you · free PT session?"

Coupons

$0 PT session offered

Single-use · personal · in wallet

Step 5

Back to weekly cadence

Saved 71% of flagged members

Three workflows you'll run on day one

Real workflows. Same week you sign up.

Catch churn at week 6

From 11-day check-in gap to weekly cadence — without lifting a finger.

Member's check-in cadence drops below threshold. System flags them as at-risk. Personal SMS from their coach + a free PT session. 71% of flagged members are back to weekly cadence within 14 days.

  • Cadence drop · 11 days
  • Auto-segmented at-risk
  • Coach SMS · personal
  • Free PT session offered
  • Back · weekly cadence

Onboarding NPS that finds the at-risk

"How's your first week?" routes new members to the right coach.

Day 7 NPS. 8+ rolls into your social proof flow. 6 or below routes to your onboarding coach for a personal check-in. Catches the 1-in-5 new member who quietly considers cancelling.

  • Day 7 · new member
  • NPS · 1-tap
  • Coach intro · < 6
  • Habit-streak bonus · 8+

Bring-a-friend that actually books

Member hits a 30-day streak → invites a friend → both get free classes.

Habit-streak milestone triggers a referral invite. Personal share link via SMS. Friend books their first class. Both wallet passes get a 4-pack free — paid out only after friend attends.

  • 30-day streak
  • Personal share link
  • Friend books first class
  • 4-pack free · both sides
AI on every check-in

What members say · per class · per coach.

Sentiment, themes, and the equipment-uptime complaints you need to act on before two more members cancel.

Voice of the member · last 30 days · all locations

AI insights

Live

Sentiment trend · 30d

+10%
30 days agoToday

58%

Positive

27%

Neutral

15%

Negative

Themes · auto-clustered

5 of 11
  • Class quality38%+5pt
  • Equipment uptime22%+4pt
  • Booking ease17%+2pt
  • Cleanliness14%−1pt
  • Coach availability9%+1pt

AI suggested action

Equipment-uptime complaints up 4pt at Downtown — squat rack repair ticket opened for engineering.

Top quotes · this week

  • Jordan T.· Downtown · Spin★★★★★

    "Coach Marlin's spin classes are why I haven't cancelled. Best 6am of my week."

  • Sara A.· Downtown · Lifting★★☆☆☆

    "Two squat racks have been broken for weeks. I've started going to the next gym over for lifting days."

  • Lin C.· Eastside · Yoga★★★★★

    "Booking app finally works. Class waitlist auto-fills · I'm back."

Open verbatim feed · 312 →

Sentiment score

+0.58

+0.07

Onboarding NPS

62

+6

At-risk saved

71%

+12pt

Class fill %

78%

+4pt

Gym stack

Wired to your member-management stack.

ClubReady · Mindbody · Glofox · Trainerize · MyZone — all join via webhook + REST API.

ClubReady

Sync members · cadence tracking

Mindbody

Class booking · attendance

Stripe

Billing · win-back PT session charges

Twilio

Coach SMS · onboarding NPS

WhatsApp

Member messaging · LATAM + Europe

Apple Wallet

Habit-streak loyalty pass

Google Business

Review pump for gym branches

Instagram

Member spotlight · social proof

Strava

Activity sync · cadence enrichment

Mailchimp

Member newsletter · class promos

Slack

Coach pings · at-risk alerts

ClubReady · Mindbody · Glofox · Trainerize · MyZone · Wodify · Pike13 · Zen Planner — all supported.

Analytics

Cadence, churn risk, save rate — in one view.

Check-in cadence by member, churn-risk segment size, save rate, onboarding NPS. Coaches see their cohort. Owners see the system.

  • Check-in cadence · per member · per cohort
  • Churn risk · live segment + saved rate
  • Onboarding NPS · per coach · per program

Iron + Yoga · last 30 days

Owner dashboard

Live

At-risk

42

−18

Save rate

71%

+12pt

Class fill

78%

+4pt

Cadence health by cohort

  • Lifting
    84%
  • Spin
    78%
  • Yoga
    71%
  • HIIT
    62%
  • Pilates
    48%

Onboarding NPS · last 14 days

62 +6

38 new members · 6 routed to coach for follow-up

Open Pilates drilldown
Be a founding gym

We're picking 20 gyms to build this with.

Informly is pre-launch. We're working hand-in-hand with 20 founding gyms — boutique studios through 5-club regional chains — to ship what coaches and owners actually want. If you're tired of watching members quietly cancel, this is the program below.

  • Every paid feature, free, for a full year
  • Direct Slack channel with the founders
  • Locked-in 40% lifetime discount when the year ends
  • Your gym name on the wall · permanently
  • First call on every new module before public launch
  • Honest reciprocity: 30-min monthly product calls
Pricing

Start free. Scale when you're ready.

A free plan with everything you need to start. Paid pricing per location, per month — with local rates by country, and every module included in every plan. No annual lock-in.

Free

For getting started

Free forever

Everything you need to run a real CX program — without paying a cent.

  • All 7 modules (Surveys, Contacts, Ticketing, Coupons, Loyalty, Referrals, Testimonials)
  • 1 location
  • Up to 500 contacts
  • Up to 100 survey responses / month
  • Core automation workflows
  • Community support

Growth

For multi-location customers

Per location, per month

Local pricing by country

Everything in Free, plus scale, integrations, and the controls multi-location customers need.

  • All 7 modules — at full scale
  • Multi-location support (priced per location)
  • Unlimited contacts and survey responses
  • Full automation engine — every trigger, condition, action
  • All integrations (POS, CRM, ecommerce, messaging)
  • Role-based access for regions and teams
  • Priority support

Still here? You might be one of our first 100.

Founding customers get every paid feature free for a year.

Apply now
Gym FAQ

Questions gym owners actually ask.

ClubReady, Mindbody, Glofox, Trainerize, MyZone, Wodify, Pike13, Zen Planner, and Square Appointments out of the box. Anything else with a webhook is connectable.

Grow your happy customers.
Recover the unhappy ones.
Starting today.

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