NewLoyalty stamps — now in Apple Wallet & Google Wallet.Loyalty in Apple & Google Wallet.See what’s new →
A first-week check-in, a heads-up when a member stops coming, and a personal offer to bring them back. The members about to leave become the ones you save.
Churn risk · this week
42 members flagged
Jordan T.
Spin · 11d ago
Sara A.
Lifting · 14d ago
Mateo P.
Yoga · 9d ago
Lin C.
Spin · 7d ago
Win-back · Jordan T. · 11d gap
Personal class invite + free PT session · email sent
Caught at week 6
No visit in 7+ days flags the member · a personal offer goes out.
Day-7 check-in
One-tap survey · a low score reaches their coach the same day.
Wallet visit card
Stamps every visit in Apple or Google Wallet · birthday class bonus.
Per club
Each location gets its own QR codes, surveys and results.
Member joins. Comes 4 times in week 1. Hits a busy week. Misses two classes. Disappears. By the time the "cancel my membership" email hits, it's too late.
Your billing system says everyone's paying. Your check-in data lives elsewhere. The members about to cancel look the same as the ones who'll renew.
Nobody knows who actually shows up most, and there's no simple way to reward it. Your most loyal members feel invisible.
Billing says they pay. Check-ins say they haven't shown up in 12 days. Nobody connects the two until they cancel.
Billing in one app. Check-ins in another. Class booking in a third. Reviews on Google. Refer-a-friend on a clipboard.
A 7-day gap flags the member. First-week scores reach your team. Win-back offers go out on their own, and referrals are tracked to the first visit.
Onboarding to habit
Member joins
Jordan · purchased annual · 24th of month
Day 7 check-in
"How's your first week?" · 8/10
Coach intro
Slack ping to their coach
Day 14 milestone
First 5 check-ins · wallet pass badge
Habit formed
Day 30 · 2+ visits a week
Churn caught at week 6
Visits drop off
Jordan · 8/mo → 1/mo · 11d gap
Auto-flagged at risk
Segment: no visit in 7+ days
Personal email · coach
"We miss you · free PT session?"
$0 PT session offered
Single-use · personal · in wallet
Back every week
Visit recorded · flag cleared
One profile per member.
Visits, surveys, coupons and referrals on one record. Segments like "no visit in 10 days" update themselves, and everything else runs on them.
Explore Contacts
Visit rewards · wallet card.
A stamp for every visit, rewards at the milestones you choose. The card in Apple or Google Wallet shows progress, with no app to download.
Explore Loyalty
First week + after class.
A day-7 check-in, a quick rating after class and a quarterly pulse. Low scores open a ticket for the coach or owner.
Explore Surveys
Win-back · re-engage at-risk members.
Free PT session for the 11-day-gap member. Class pack discount for lapsed yoga regulars. Single-use, personal, in their wallet pass.
Explore Coupons
Bring-a-friend that actually books.
A personal share link after a milestone. The friend signs up, and both get a free class pack once the friend visits.
Explore Referrals
Member spotlights · embed-ready.
A story ask after a milestone ("You hit 30 days. Share your story?"). The ones you approve show on your site in an embedded carousel.
Explore Testimonials
Catch churn at week 6
Jordan stops coming. After 7 days without a visit he lands in the at-risk segment, and a personal email from his coach offers a free PT session.
A first-week check-in that finds the doubters
On day 7, one question. A high score gets the review ask. A low one goes to their coach for a personal check-in, before the doubt turns into a cancellation.
Bring-a-friend that actually books
The 30-day milestone sends a referral invite with a personal share link. The friend books a first class, and both get a free 4-pack once the friend shows up.
Informly AI reads every written answer for sentiment, urgency and the reason behind it, so a broken squat rack reaches the right person fast.
Voice of the member · last 30 days · all locations
AI insights
Sentiment trend · 30d
+10%58%
Positive
27%
Neutral
15%
Negative
Themes · auto-clustered
5 of 11AI drafted reply
"Thanks for telling us, Sara. Both racks are being repaired this week, and your next month is on us." Ready for you to edit and send.
Top quotes · this week
"Coach Marlin's spin classes are why I haven't cancelled. Best 6am of my week."
"Two squat racks have been broken for weeks. I've started going to the next gym over for lifting days."
"Booking app finally works. Class waitlist auto-fills · I'm back."
Sentiment score
+0.58
+0.07
Onboarding NPS
62
+6
At-risk saved
71%
+12pt
Class fill %
78%
+4pt
Run Informly next to your booking software. Square and online-store sales come straight in, and members carry their card in their wallet.
Square
Front-desk sales record a visit or purchase
Shopify
Merch and online orders from your shop
WooCommerce
Online orders and class packs from your site
Slack
Tells your team when a member scores you low
Apple Wallet
Loyalty card on the phone, with push updates
Google Wallet
Loyalty card on the phone, with push updates
Works with your point of sale or online store. More integrations on the way.
Check-in cadence by member, churn-risk segment size, save rate, onboarding NPS. Coaches see their cohort. Owners see the system.
Iron + Yoga · last 30 days
Owner dashboard
At-risk
42
−18
Save rate
71%
+12pt
Class fill
78%
+4pt
Cadence health by cohort
Onboarding NPS · last 14 days
62 +6
38 new members · 6 routed to coach for follow-up
Informly is pre-launch. We're building it with a small group of founding gyms, from boutique studios to regional chains, so it ships what coaches and owners actually want. If you're tired of watching members quietly cancel, this is the program below.
A free plan to start. Paid plans are priced per location, per month, with local rates by country. Every plan includes every module.
Free forever
Every module for one location, free for as long as you like.
Per location, per month
Local pricing by country
Everything in Free, plus more locations, every integration and team controls.
Restaurants
Tabletop surveys, wallet-pass loyalty and review requests
See restaurants
Hotels
Mid-stay surveys, direct-booking win-backs and review requests
See hotels
Medical clinics
Post-visit surveys and no-show follow-ups
See medical clinics
Salons & beauty
Chair-side surveys and booking-cycle loyalty
See salons & beauty
Spas & beauty clinics
Package-completion loyalty and review requests
See spas & beauty clinics
Auto workshops
Post-service surveys and service-cycle loyalty
See auto workshops
Retail
Receipt-QR feedback and cross-store loyalty
See retail
Start on the free plan today, or book a walkthrough and we’ll show you round with your business in mind.
Free planEvery module includedUpgrade when you grow
